Manager, Brand Applications (Packaging)

Socket.dev; Lewes (DE); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Career development opportunities

Health coverage for employees

Excellent retirement savings plan with

Tuition reimbursement

FreeU education benefit

Job summary

Abbott is seeking a Manager, Brand Applications to lead Abbott's packaging and product experience systems, translating the company’s visual identity into distinctive brand expressions globally.

The role sits between corporate brand strategy and product execution, requiring an experienced packaging designer with a strong portfolio in brand identity application, packaging redesign, and system-level thinking across complex product portfolios.

Qualifications

• Bachelor's degree in Graphic Design, Packaging Design, Industrial Design, or related field.
• 8+ years of experience in packaging design, brand identity, or product experience design.
• Experience designing packaging systems for complex product portfolios.
• Strong portfolio showing packaging design, brand identity, and physical product experiences.
• Ability to translate brand strategy into scalable design systems and customer-facing experiences.
• Excellent stakeholder management, presentation, and communication skills.
• Portfolio demonstrating significant packaging design experience is required.

Responsibilities

• Lead the application of Abbott's visual identity across packaging, product experiences, and divisional brand touchpoints.
• Design and evolve packaging systems that align with Abbott's brand strategy while supporting business and customer needs.
• Create scalable visual frameworks, packaging architectures, and design standards across global portfolios.
• Partner with marketing, product, regulatory, and commercial teams to translate strategy into compelling design solutions.
• Provide creative direction and design feedback to internal teams and agency partners.
• Drive consistency, quality, and innovation across Abbott's branded product experiences.
• Help shape brand guidelines and tools that enable effective execution across divisions and markets.

Skills

Brand identity

Packaging design

Product experience design

Portfolio presentation

Stakeholder management

Communication skills

Education

Bachelor's degree in Graphic Design/Packaging Design/Industrial Design

Job description

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As Manager, Brand Applications, you will lead the design and evolution of Abbott's packaging and product experience systems, translating Abbott's visual identity into distinctive divisional brand expressions across a global portfolio.

This role sits between corporate brand strategy and product execution, defining how Abbott's visual identity is applied across packaging, product touchpoints, and customer experiences. The ideal candidate is an experienced packaging designer with a strong portfolio demonstrating brand identity application, packaging redesign, and system-level thinking across complex product portfolios.

What You’ll Work On

• Lead the application of Abbott's visual identity across packaging, product experiences, and divisional brand touchpoints
• Design and evolve packaging systems that align with Abbott's brand strategy while supporting business and customer needs
• Create scalable visual frameworks, packaging architectures, and design standards across global portfolios
• Partner with marketing, product, regulatory, and commercial teams to translate strategy into compelling design solutions
• Provide creative direction and design feedback to internal teams and agency partners
• Driveconsistency, quality, and innovation across Abbott's branded product experiences
• Help shape brand guidelines and tools that enable effective execution across divisions and markets

Required Qualifications

• Bachelor's degree in Graphic Design, Packaging Design, Industrial Design, or related discipline
• 8+ years of experience in packaging design, brand identity, or product experience design
• Extensive experience designing and redesigning packaging systems for complex product portfolios
• Strong portfolio demonstrating packaging design, brand identity application, and physical product experiences
• Proven ability to translate brand strategy into scalable design systems and customer-facing experiences
• Excellent stakeholder management, presentation, and communication skills

A portfolio demonstrating significant packaging design experience is required. Candidates whose experience is primarily in marketing, design operations, labeling execution, or quality/regulatory functions without substantial packaging design work will not be considered.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.