Brand Applications Manager - Packaging Systems

Socket.dev; Lewes (DE); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Career development opportunities

Health coverage for employees

Excellent retirement savings plan with

Tuition reimbursement

FreeU education benefit

Job summary

Abbott is seeking a Manager, Brand Applications to lead Abbott's packaging and product experience systems, translating the company’s visual identity into distinctive brand expressions globally.

The role sits between corporate brand strategy and product execution, requiring an experienced packaging designer with a strong portfolio in brand identity application, packaging redesign, and system-level thinking across complex product portfolios.

Qualifications

• Bachelor's degree in Graphic Design, Packaging Design, Industrial Design, or related field.
• 8+ years of experience in packaging design, brand identity, or product experience design.
• Experience designing packaging systems for complex product portfolios.
• Strong portfolio showing packaging design, brand identity, and physical product experiences.
• Ability to translate brand strategy into scalable design systems and customer-facing experiences.
• Excellent stakeholder management, presentation, and communication skills.
• Portfolio demonstrating significant packaging design experience is required.

Responsibilities

• Lead the application of Abbott's visual identity across packaging, product experiences, and divisional brand touchpoints.
• Design and evolve packaging systems that align with Abbott's brand strategy while supporting business and customer needs.
• Create scalable visual frameworks, packaging architectures, and design standards across global portfolios.
• Partner with marketing, product, regulatory, and commercial teams to translate strategy into compelling design solutions.
• Provide creative direction and design feedback to internal teams and agency partners.
• Drive consistency, quality, and innovation across Abbott's branded product experiences.
• Help shape brand guidelines and tools that enable effective execution across divisions and markets.

Skills

Brand identity

Packaging design

Product experience design

Portfolio presentation

Stakeholder management

Communication skills

Education

Bachelor's degree in Graphic Design/Packaging Design/Industrial Design

Job description

Abbott is seeking a Manager, Brand Applications to lead Abbott's packaging and product experience systems, translating the company’s visual identity into distinctive brand expressions globally.

The role sits between corporate brand strategy and product execution, requiring an experienced packaging designer with a strong portfolio in brand identity application, packaging redesign, and system-level thinking across complex product portfolios.