Manager - Brand Alignment

Arthrex; Naples (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company-Provided Life Insurance

Flexible Spending Account (FSA)

Annual Bonus

401(k) Retirement Plan

Wellness Incentive Program

Free Onsite Clinics

Free Onsite Lunch

Tuition Reimbursement

Paid Time Off

Job summary

Arthrex GmbH in Naples, FL seeks a Manager, Brand Alignment to lead brand governance and merchandising across the enterprise. You will drive global brand standards, partner with executives, manage Arthrex Proud store operations, and guide merchandise programs with a focus on customer engagement and regulatory alignment.

The role requires 8+ years in brand management and 5+ years in leadership, plus a Bachelor’s in a related field.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, Retail Management, or related field.
• 8+ years of progressive experience in brand management, merchandising, retail operations, marketing, or related field.
• 5+ years of leadership or management experience leading high-performing teams.
• Experience developing enterprise policies, governance frameworks, and cross-functional strategic initiatives.

Responsibilities

• Enterprise Brand Governance: Establishing standards, policies, governance frameworks, and ensuring consistent execution of the Arthrex brand across the enterprise.
• Reviews projects/requests to ensure brand consistency, accuracy, and alignment with Arthrex standards.
• Partner with executive leadership, Legal, Compliance, Marketing, Communications, HR, and international stakeholders on branding decisions.
• Collaborate with stakeholders to document standards and update guidelines, style guides, brand strategy, and merchandise policies.
• Establish governance models for brand usage, merchandise programs, digital platforms, and corporate identity management.
• Collaborate with Creative Solutions Leadership Team to align on governance and brand compliance.
• Manage internal Arthrex branded merchandise and align with guidelines and policies.
• Establish KPIs and success metrics for brand compliance, merchandise programs, platform adoption, and customer engagement.
• Strategic Merchandising & Retail Leadership: Driving the business strategy and performance of merchandise and retail programs.
• Develop and execute long-term vision and roadmap for Brand Alignment initiatives.
• Manage Arthrex Proud store operations, scheduling, merchandising, buying, promotions, and seasonal planning.
• Maintain high level of customer engagement with Arthrex Proud store.
• Manage online and internal merchandise programs and one-time requests to fulfill company needs.
• Monitor performance metrics, inventory trends, and brand compliance indicators.
• Monitor vendor expenditures and financial outcomes for efficiency.
• Negotiate and manage strategic vendor relationships.
• Evaluate industry trends and best practices for brand stewardship.
• Maintain tools and platforms created by the team and system updates for onsite stores.
• Executive Consulting & Cross-Functional Influence: Advise leadership on branding and corporate identity.
• Work with executives to strengthen brand equity and employee engagement.
• Communicate with Creative Solutions leadership to identify inefficiencies and improvements.
• People Leadership & Organizational Development: Build team capability and ensure effectiveness.
• Lead performance reviews, goal setting, and workforce planning for Brand Alignment.
• Recruit, mentor, and develop high-performing team members.
• Manage team capacity and resource allocation.
• Education and Experience: see above.

Skills

Brand management

Merchandising

Retail operations

Leadership

Education

Bachelor’s degree in marketing, Communications, Business, Retail Management, or related field

Tools

Adobe Photoshop

Illustrator

Job description

Communications & Marketing - Naples, FL, US, 34108

A rthrex is a global medical device company and a leader in new product development and medical education, with a mission of Helping Surgeons Treat Their Patients Better®. We’re looking for a Manager, Brand Alignment who will play an important role in protecting and strengthening the Arthrex brand across the organization. This person will help ensure that our brand is represented consistently and effectively across different channels, initiatives, and business areas.

Experience in retail operations, branded merchandise programs, vendor management, or golf and country club pro shop environments is especially valuable, as these backgrounds often provide the combination of brand stewardship, customer experience, inventory oversight, and partnership management that can help drive success in this role.

It’s a great opportunity for someone who understands brand management but also enjoys collaboration, relationship building, and influencing across teams. We’re looking for someone who can balance strategic thinking with operational execution, bring experience managing vendor and supplier relationships, and understand how to create exceptional brand experiences through retail, merchandise, or customer-facing environments.

Main Objective:

Provides strategic leadership, governance, and organizational direction for the Arthrex Brand Alignment function. Establishes and drives enterprise-wide brand standards, merchandising strategy, and governance processes to ensure a consistent global brand experience across corporate, divisional, international, retail, agency, and partner touchpoints. Serves as a strategic advisor to executive leadership on brand stewardship, merchandise programs, and corporate identity initiatives while leading the long-term vision, priorities, and operational effectiveness of the Brand Alignment team.

Responsibilities:

• Enterprise Brand Governance: Establishing standards, policies, governance frameworks, and ensuring consistent execution of the Arthrex brand across the enterprise.
• Reviews projects/requests (internal and external) to ensure brand consistency, accuracy, and alignment with Arthrex standards. Defines standards, workflows, processes, and procedures for the team and provides training and documentation to support these practices.
• Partner with executive leadership, Legal, Compliance, Marketing, Communications, Human Resources, and international stakeholders to establish enterprise-wide decisions regarding branding, merchandise strategy, and corporate identity governance.
• Collaborate with key stakeholders to document standards and update existing guidelines, style guides, brand strategy, and merchandise policies.
• Establish enterprise governance models for brand usage, merchandise programs, digital platforms, and corporate identity management.
• Collaborate with Creative Solutions Leadership Team to align on brand governance, policy development, and brand compliance initiatives.
• Manage and provide direction on internal Arthrex branded merchandise by aligning with branding guidelines, merchandise policies, and established criteria for business uses and new selections.
• Establish key performance indicators (KPIs) and success metrics for brand compliance, merchandise programs, platform adoption, and customer engagement initiatives.
• Strategic Merchandising & Retail Leadership: Driving the business strategy, performance, operational effectiveness, and innovation of merchandise and retail programs.
• Develop and execute the long-term vision, strategy, and roadmap for Brand Alignment initiatives across the organization.
• Manage the operation of the Arthrex Proud store, including scheduling, coverage, merchandising, buying strategy, promotions, sales reporting, seasonal merchandise planning, and pop-up shop execution.
• Maintain a high level of customer engagement with the Arthrex Proud store.
• Manage online and internal merchandise programs (New Hire, Uniforms, etc.) and one-time requests to fulfill company needs while ensuring alignment with guidelines and policies.
• Establish and monitor performance metrics, customer engagement analytics, inventory trends, sales performance, and brand compliance indicators to guide strategic decision-making and continuous improvement initiatives.
• Monitor program performance, vendor expenditures, and financial outcomes to ensure operational efficiency and responsible resource allocation.
• Negotiate and manage strategic vendor relationships to maximize quality, service, and organizational value.
• Evaluate emerging industry trends, technologies, and best practices and incorporate innovative approaches into brand stewardship and merchandising strategies.
• Maintain all tools and platforms created by the team.
• Manage system updates, as well as the adoption of new systems, for onsite Arthrex campus stores.
• Executive Consulting & Cross-Functional Influence: Influencing enterprise decisions, advising leadership, and leading strategic partnerships.
• Serve as a strategic consultant to executive leadership on matters related to branding, merchandise programs, employee engagement initiatives, and corporate identity management.
• Work closely and maintain strong cross-functional relationships with executive stakeholders to present projects related to key initiatives. Partner with executive leadership to identify opportunities to strengthen brand equity, employee engagement, and organizational culture through strategic brand initiatives.
• Communicate regularly with Creative Solutions leadership to report inefficiencies, opportunities for improvement, and identify solutions to make timely adjustments and improvements.
• People Leadership & Organizational Development: Building team capability, developing talent, and ensuring organizational effectiveness.
• Provides timely performance reviews, appraises performance, and successfully resolves conflict.
• Sets goals and objectives for team members.
• Lead workforce planning, talent development, succession planning, and organizational structure recommendations for the Brand Alignment team.
• Recruit, mentor, and develop high-performing team members while fostering a culture of accountability, innovation, and continuous improvement.
• Manage team capacity, resource allocation, and prioritization of work to ensure alignment with organizational objectives.
• Education and Experience:
• Bachelor’s degree in marketing, Communications, Business, Retail Management, or related field required.
• 8+ years of progressive experience in brand management, merchandising, retail operations, marketing, or related field.
• 5+ years of leadership or management experience leading high-performing teams.
• Experience developing enterprise policies, governance frameworks, and cross-functional strategic initiatives.
• Experience collaborating directly with executive leadership and influencing organizational decisions.
• Knowledge and Skill Requirements/Specialized Courses and/or Training:
• Demonstrated success leading, developing, and collaborating with high-performing teams while fostering a culture of accountability, innovation, and continuous improvement.
• Expert knowledge of brand governance, enterprise brand management principles, vendor management, merchandise purchasing, retail operations, and associated business systems and platforms.
• Strong business acumen with the ability to develop strategic plans, manage budgets, analyze performance metrics, and drive measurable organizational outcomes.
• Proven ability to influence decision-making across multiple business functions and leadership levels while building strong relationships with executive leadership, direct reports, and cross-functional stakeholders.
• Demonstrated success leading organizational change initiatives, establishing standards and governance frameworks, and driving adoption of new processes, systems, and technologies.
• Proven ability to serve as a brand advocate, effectively communicating conceptual ideas, strategy, and rationale while championing a user-centered approach.
• Highly effective problem-solving, organizational, project management, and prioritization skills with the ability to manage multiple initiatives and meet critical deadlines in a fast-paced, evolving environment.
• Excellent written, verbal, and presentation communication skills.
• Ability to balance strategic planning with operational execution while working independently and exercising sound judgment under minimal supervision.
• Driven to continuously explore emerging technologies, industry trends, and innovative solutions.
• Exceptional attention to detail, accuracy, confidentiality, integrity, and professional discretion.
• Working knowledge of Adobe Photoshop and Illustrator preferred.

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Time Off
• Employee Assistance Provider (EAP)

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.