Product Marketing Manager, Upper Extremity

Arthrex; Naples (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Matching

Annual Bonus

Paid Time Off

Tuition Reimbursement

Free Onsite Medical Clinic

Free Onsite Lunch

Wellness Program

Job summary

Arthrex is seeking a Product Marketing Manager to lead downstream marketing for the Upper Extremity portfolio at our Naples, FL headquarters. The role is not remote and requires collaboration with Sr Managers and Product Directors to develop promotional plans, messaging, and campaigns.

You will create launch plans for new products, present annually to leadership, and work with MarComm and Sales to deliver effective tools and campaigns.

Qualifications

• Bachelor’s degree required; preferably in business, engineering or clinical.
• Five or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience.
• Orthopedic experience preferred.
• Understanding of all functions involved in development, production, and marketing of product is preferred.

Responsibilities

• Develop and manage promotional planning for Arthrex products and brands.
• Set priorities for promotional focus with product management to allocate resources.
• Create marketing plans including messaging, market analysis, and digital/web strategy.
• Develop promotional launch plans with messaging, materials, ads, and trade show strategy.
• Present annual marketing plans to leadership and PM teams.
• Collaborate with MarComm to align campaigns and timelines.
• Support sales with tools and resources for product lines.
• Provide creative direction on campaigns and review messaging with PMs.
• Collaborate with HCP consultants to develop promotional ideas and materials.
• Conduct research with surgeons and reps to test messaging and materials.
• Travel for training, meetings, and trade shows up to 25%.

Skills

Promotional campaigns

Public speaking

Strategic marketing plans

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree

Job description

Product Management - Naples, FL, US, 34108

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for a Product Marketing Manager to lead, plan and execute downstream marketing for products in our Upper Extremity portfolio. The candidate will work at our beautiful world headquarters in Naples, Florida, not open to remote. Come join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better.

Essential Duties and Responsibilities:

• Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Annually present marketing plans to the leadership team and the PM team
• Lead a monthly review of progress and updates for the Product Director and PM team.
• Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
• Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
• Ability to work with cadavers in a lab setting.
• Work closely with the arthroplasty project coordinator to effectively move assets through the review and approval process in the MRM system
• Travel for training, meetings, and trade shows may be required up to 25%
• In-office, Naples FL-based position; not remote.

Education and Experience:

• Bachelor’s degree required; preferably in business, engineering or clinical.
• Five or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience.
• Orthopedic experience preferred.
• Understanding of all functions involved in development, production, and marketing of product is preferred.

Knowledge and Skill Requirements:

• Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
• Excellent public speaking and presentation skills are required.
• Proven success in developing and executing promotional campaigns for product launches.
• Ability to develop strategic marketing plans.
• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Time Off
• Employee Assistance Provider (EAP)

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.