Manager, Brand Activation - Garnier & SoftSheen Carson Hair

Joinimagine; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, dental, vision benefits

401(k) / Pension plan

Paid time off

Job summary

L’Oréal USA in New York, NY, seeks a Manager, Brand Activation for Garnier & SoftSheen Carson Hair. Lead GTM strategy, activation calendars, and national campaigns across channels. Collaborate with brand, sales, and creative teams to deliver compelling activations that drive sell-out and market share growth.

Hybrid work arrangement with three days in the office and two days remote, plus a comprehensive benefits package. Applicants must be eligible to work in the United States.

Responsibilities

• Develop brand GTM strategy and national activation calendar.
• Create brand activation plans including promotions, displays, and retail media.
• Develop GTM kit brand elements and lead innovation day presentations.
• Evaluate in-year brand performance and advise leaders to optimize sell-out.
• Serve as primary voice of the brand for business development and key accounts.
• Represent customer voice across brand-driven conversations.
• Analyze sales data to identify trends and opportunities and craft account-specific strategies.

Job description

Job Title: Manager, Brand Activation – Garnier & SoftSheen Carson Hair

Division: Consumer Products Division

Location: New York, NY

Mission:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Core Responsibilities:

• Partner with Brand Activation Lead to develop brand GTM strategy & national activation calendar
• Develop brand activation plans including promo, display, retail media, etc.
• Develop brand elements of GTM kits and lead innovation day presentations
• Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers
• Serve as primary voice of the brand for business development team and key account teams
• Represent voice of the customer across brand-driven conversations
• Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth

Provide Input to:

• Customer marketing – Brand activation ensures that all customer activations are aligned to brand visions and priorities
• Merch ops – Brand activation ensures brand visions are captured in wall strategy
• Creative Teams – Work with creative teams to ensure proper brand imagery on display and other customer facing vehicles.
• Consumer Promotions – Work with consumer promo team on promotional strategies and recaps.

What’s In It For You:

• Salary Range: $98,000 – $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role

Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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