Manager, Haircare Category Development- L'Oréal Dermatological Beauty

Joinimagine; New York (NY); On-site; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Medical benefits

401K and pension

Paid time off

Job summary

L’Oréal Dermatological Beauty (LDB) in New York seeks a strategic Manager of Haircare Category Development to drive portfolio strategy and growth across channels. You will leverage shopper insights and market analysis to inform brand strategies and collaborate with Commercial and Marketing teams.

The role emphasizes data-driven decision making, cross-functional partnerships, and the evolution of category development for long-term haircare growth.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 4+ years of experience in Marketing, Category Management, or Sales within beauty/consumer goods.
• Experience supporting retailer strategies and projects.
• Proven ability to analyze data and contribute to sales and profit optimization.
• Experience in the beauty industry with exposure to multiple categories.

Responsibilities

• Support development and execution of the Haircare category portfolio strategy across brands and channels.
• Conduct market and category analysis; identify trends, opportunities, threats; present to senior management.
• Define brand-specific strategies based on customer insights and market dynamics.
• Share category insights with LDB Commercial and Marketing teams; support data-driven decisions.
• Assist in alignment and execution of category strategy across internal stakeholders.
• Use internal/external data sources (NielsenIQ, Market360, Profitero, etc.) for insights and trend analysis.
• Assist in implementing guidelines for the Haircare categories including product prioritization across brands.
• Ensure consistent brand messaging across online and offline channels.
• Identify white space opportunities and new segments or channels.
• Evolve from Category Management to Category Development focusing on long-term growth.
• Support account strategies with key retailers to drive long-term growth in Hair category.
• Build partnerships with account leadership; craft compelling selling stories.

Skills

Category management

Data analysis

Retail strategy

Presentation skills

Education

Bachelor's degree in Marketing/Business

Tools

NielsenIQ

Market360

Profitero

Ipsos

Mintel

Job description

Job Title

Manager, Haircare Category Development– L'Oréal Dermatological Beauty (LDB)

Division

L'Oréal Dermatological Beauty

Location

New York, NY

Reports To

Director, Category Development Haircare

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Learn

Are you a strategic thinker with a passion for the beauty industry and a desire to drive category growth? L'Oréal Dermatological Brands is seeking a dynamic and insights-driven Hair Category Development Manager to contribute to the development and execution of our hair care category strategy across all channels.

This role will leverage shopper understanding, market analysis, and omni-channel expertise to accelerate the growth of our hair care portfolio. The ideal candidate will be a collaborative team player with a strong understanding of the retail landscape and an eagerness to identify and capitalize on emerging trends.

Key Responsibilities

Category Strategy Contribution & Support

• Support the development and execution of the overall LDB Haircare category portfolio strategy, across all brands and channels.
• Conduct regular market and category analysis, identifying key trends, growth opportunities, and potential threats, and present findings to senior management.
• Contribute to the definition of brand-specific strategies to maximize market potential based on customer insights and market dynamics.
• Share category insights and recommendations with the LDB Commercial and Marketing teams, contributing to knowledge sharing within the team.
• Support the DMI, Marketing, and CMI teams with data-driven category information and trend analysis.
• Assist in the alignment and execution of the category strategy across internal stakeholders.
• Utilize internal and external data sources for insights, NielsenIQ, Market360, Amazon Tech/Profitero, Scintilla, Numerator, Spate, Suzy panel research, Ipsos panel research, social engagement tools, Retailer loyalty systems, bespoke shopper studies (CDJ’s, Shopper Perception, UX studies, Merchandizing Studies and external market research (ex. Euromonitor, Kantar, Kline, Mintel)).

Category Guideline Implementation

• Assist in implementing guidelines for the Haircare categories, including product prioritization (grow, maintain, delete) across all brands.
• Ensure consistent brand messaging and selling stories across all online and offline channels, under the guidance of senior management.
• Identify potential white space opportunities and new segments or channels for the LDB Haircare portfolio and propose recommendations.
• Contribute to the evolution from Category Management to Category Development, focusing on long-term growth and innovation.

Account Strategy & Market Share Growth Support

• Support the development and implementation of account-specific strategies with key retailers (online and offline) to drive long-term growth within the Hair category.
• Assist in building strong partnerships with account leadership.
• Leverage category insights and compelling selling stories to empower account teams and brands.

Measures of Success

• Contribution to the growth in LDB market share across all channels, including emerging and omni-channel platforms.
• Support in maximizing distribution, shelf share, and promotional share both online and offline.
• Quality and impact of contributed internal and external strategic insights.
• Growth in strategic categories at Key customers
• Successful collaboration with retailers to support category strategies and drive shopper penetration.
• Effective contribution to category projects.
• Support in achieving growth targets.

What We Are Looking For

A results-oriented individual who can translate market and shopper insights into actionable strategies, contributing to profitable growth for the LDB Hair category. You will possess a solid understanding of category management principles, strong analytical skills, and the ability to effectively communicate with internal and external stakeholders.

Required Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 4+ years of experience in Marketing, Category Management, or Sales within the beauty or consumer goods industry.
• Experience supporting the development and execution of retailer strategies and projects.
• Proven ability to analyze data and contribute to sales and profit optimization plans.
• Experience within the beauty industry, ideally with some exposure to multiple categories.
• Knowledge of shopper insights and their application to category management.
• Strong communication and presentation skills, with the ability to present findings and contribute to action plans.

Additional Benefits Information As Follows

Salary Range

$98,400–$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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