Manager, Biddable Media Programmatic

Omnicom Media; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Omnicom Media is seeking a Manager, Programmatic to join the Biddable Media team in New York. The role focuses on leading day-to-day paid social planning, campaign development, optimization and reporting for health and wellness clients.

You will mentor junior staff, apply advanced programmatic knowledge, and drive data-informed decision making across campaigns and platforms.

Qualifications

• Experience with DSPs (The Trade Desk, DV360, DeepIntent, Pulsepoint, etc.)
• Advanced understanding of Excel and proficiency in MS Office (PowerPoint, Word)
• Experience leading in-platform campaign building, account settings and pre-launch QAs
• Strong analytical thinking and ability to manage large data sets

Responsibilities

• Lead landscape, competitor and trend analyses to inform broader campaign strategies.
• Reinforce in-platform best practices in self-managed campaigns and train juniors on settings and rationale.
• Apply in-platform experience to create and execute recurring campaign optimizations and tests for latest platforms.
• Stewardship: manage day-to-day client communications and support senior team members with updates on results and next steps.
• Reporting: lead recurring reporting and data analysis, ensure accuracy, develop narratives for clients.

Skills

The Trade Desk

Amazon DSP

Yahoo DSP

Education

Bachelor’s degree or higher in Marketing, Advertising, Business, or equivalent

Tools

Tableau

PowerBI

Datorama

Job description

Who Are We

SSCG Media Group is an industry leading healthcare media strategy, planning and buying group and is a proud member of Omnicom Media Group. We understand patient, caregivers, and HCPs are more than just that – we are people who deserve real human connection. And we strive to make that connection every day, through media, so people everywhere have the access, tools, and resources required to navigate their unique healthcare journeys.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

SSCG Media Group is an industry leading healthcare media strategy, planning and buying group and is a proud member of Omnicom Media Group. We understand patient, caregivers, and HCPs are more than just that – we are people who deserve real human connection. And we strive to make that connection every day, through media, so people everywhere have the access, tools, and resources required to navigate their unique healthcare journeys.

SSCG is a healthcare media center of excellence within Omnicom Media Group – the top-performing global media management network globally. We combine the global impact of Omnicom with a boutique agency feel to foster an environment for innovation, growth and success.

Position Summary

We are seeking a Manager, Programmatic, to join our Biddable Media team. The Manager role is expected to demonstrate an advanced understanding of programmatic channels, campaign types, and measurement frameworks. These skills will be applied to drive health and wellness client goals, and lead day-to-day paid social planning, campaign development, optimization, and reporting activities.

If you are a paid media professional and are seeking a managerial opportunity in a high-growth, high-impact environment, we’d like to hear from you!

The Manager, Programmatic, role is critical to both daily client operations and internal team success. This role helps steer regular campaign management for assigned clients while helping junior team members build the skills necessary to be self-sufficient tactically and in-platform.

Key Responsibilities

• lead landscape, competitor, and trend analyses that are used to inform broader campaign strategies. Help curate essential data to assess market dynamics alongside agency team members, clients, and agency partners.
• help reinforce established in-platform best practices in self-managed campaigns and find “teachable-moments” to train junior on the recommended settings, configurations, and rationale to drive their professional growth.
• apply in-platform experience and real-time data to create & execute recurring campaign optimizations. Consider applicable client use cases for latest tests, betas, and platforms available to Omnicom Media Group to raise with department leaders.
• Stewardship: Lead day-to-day client communications and support senior team members in ad hoc communications and initiatives. Apply first‑hand client management experience to provide updates on campaign results and next steps, while broadening your strategic planning and communication skillset.
• Reporting: Lead recurring reporting and data analysis operations for assigned clients. Review data pulls, formulas, and formatted figures for accuracy while developing the formal narrative and insight to share with clients.

Requirements

• The Trade Desk
• Amazon DSP
• Yahoo DSP

Preferred Skills

• DeepIntent, Pulsepoint (DSPs)
• Tableau, PowerBI, Datorama (measurement)
• Crossix, IQVIA, DeepIntent Outcomes, etc. (measurement)

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
• Experience with DSPs (The Trade Desk, DV360, DeepIntent, Pulsepoint, etc.)
• Understanding of Programmatic, Digital Display and traditional media elements and their interconnectedness within a marketing strategy
• Experience leading in-platform campaign building, account setting configuration, and pre-launch QAs
• Strong analytical thinking and mathematical skills and an ability to manage large data sets
• Resourceful, curious, and motivated spirit
• Strong organizational and communication skills
• Adaptability and comfort working with shifting priorities and deadlines
• Healthcare, Pharmaceutical, or regulated industry experience preferred
• Passion for health, wellness, connectedness, and media!

If you have read this far, you are likely a great fit for us and you have something to offer that is more than just these bullets. We want to hear from you and welcome your cover letter and resume.

80,000 - 100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

80,000 - 100,000