Manager, Audience Analytics

Adelphi Group; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

Adelphi Group in New York is seeking an experienced Analytics Lead to align audience insights with client business goals. You will direct client engagements, oversee audience creation roadmaps, and drive the development of reports and dashboards from diverse data sources including first-party CRM data.

The role requires 5-7 years in analytics, a background in media technology, and strong SQL, Excel, and visualization skills using tools like Tableau or Alteryx.

Qualifications

• Bachelor's in quantitative or science discipline preferred.
• 5-7 years analytics experience required.
• Media Agency or Media Technology background required.
• Experience in developing and managing project plans and/or roadmaps.
• Proficiency in SQL; R or Python strongly preferred.
• Strong Excel skills with complex formulas and data automation; VBA preferred.
• Experience with media ad servers, platforms, and website data.

Responsibilities

• Serve as a strategic partner aligning audience analytics with client goals and objectives.
• Lead complex client engagements across projects related to the client’s data management platform.
• Oversee audience creation by developing roadmaps for custom audience solutions.
• Contribute to development of audience analytics reports and dashboards.
• Generate visualizations and insights from multiple data sources including CRM data.
• Collaborate with planning, strategy, research, programmatic and investment teams.
• Mentor and manage junior team members’ development in analytical and professional realms.
• Apply critical thinking to uncover media and marketing opportunities.
• Contribute to department capabilities in media and communications channels.

Education

Bachelor's degree in quantitative or science discipline

Tools

SQL

R or Python

Excel

Alteryx

Tableau

AWS

BigQuery

Media Ad Server

Job description

Essential Functions

• Serve as a strategic partner in aligning audience analytics with client’s business goals and objectives
• Lead complex client engagements across variety of projects related to the client’s data management platform
• Oversee audience creation process by developing and maintaining project roadmaps tracking the development and deployment of custom audience solutions
• Contribute to the continued development and enhancement of audience analytics services including building of reports and dashboards
• Generate effective data visualizations and analytical insights from multiple data sources including first party CRM data
• Collaborate with planning, strategy, research, programmatic and investment teams to effect improvements on our client’s business goals
• Mentor and manage junior team member’s development in Analytical and Professional realms
• Apply substantial amounts of independent critical thinking, and from the analyses, uncover media and marketing communications opportunities
• Contribute to the department’s overall capabilities and understanding of media and communications channels

Qualifications

• Bachelors in Quantitative or Science Discipline (Statistics, Mathematics, Economics, Engineering, Information Systems Preferred)
• 5-7 years experience required in Analytics
• Media Agency or Media Technology Background required
• Experience in developing and managing project plans and/or project roadmaps
• Proficiency in SQL required, R or Python strongly preferred
• Strong Expertise in Excel required (Complex formula & data automation skills required, VBA coding preferred)
• Experience working with Media Ad Server, Platform, Website data and Clean Rooms preferred
• Experience working with Analytical software and systems such as Alteryx, Tableau, AWS, Big Query
• Basic understanding of modeling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, Random Forest etc.$85,000-$100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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