Manager, Audience Acceleration

Omnicom Media; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Discretionary time off

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media in New York is seeking a Manager, Audience Analytics to advance addressable data-driven marketing, leveraging proprietary data to optimize planning and activation across paid, owned, and earned media. You will partner with client teams to develop audience-first strategies and measurable outcomes.

The role requires strong analytics, collaboration, and communication skills, with a focus on privacy-aware data solutions and ongoing learning in evolving MarTech and AdTech environments.

Qualifications

• Minimum 4 years of experience in audience development, data-driven marketing, and/or digital marketing.
• Experience with ad tech landscape, programmatic and omnichannel activation.
• Strong communication and presentation skills; able to translate data into client insights.

Responsibilities

• Develop audience-first, data-driven media plans aligned to client KPIs.
• Collaborate with Client Solutions to define measurement frameworks and KPIs.
• Analyze performance data and optimize campaigns across channels.
• Educate clients on data-driven marketing and addressable strategies.

Skills

Curiosity & understanding

Audience-based planning

Media planning

Ad tech platforms

Data-driven insights

Project management

Team collaboration

Communication & presentation

MS Office proficiency

Omnichannel knowledge

Tools

DSP

Ad Server

Ad Verification

Site Analytics

DMPs

CDPs

CRM platforms

Job description

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

Business Overview We understand what makes people human and how they interact with their environment... and it's more than their demographic, their condition, or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see. Position Summary The Audience Analytics team strengthens our data-driven products and services, supporting our clients' audience-first, data-driven, and outcome-based approaches across all media buys. The team uses proprietary people-based data to enable data-driven decisions throughout planning and activation, aiming to maximize client business outcomes. The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions, Comms Strategy, Comms Design, and Partnership teams. The Manager ensures addressable audience strategies are effectively developed and executed across all media channels to reach high-value audiences. The Manager, Audience Analytics, should be proficient in digital media and skilled in leveraging the agency’s proprietary data and platforms. They will support the acceleration of client’s audience-centric and data-driven efforts. Success in this role requires eagerness to learn and apply emerging tech and data solutions, a knack for uncovering insights, and a proactive approach to developing new ideas for the team. This is a client-facing role where the Manager will work closely with clients to help integrate their MarTech and AdTech solutions. They will provide support and recommendations across the paid, owned, and earned media ecosystem, contributing to the foundation of the client’s addressable media approach. The Manager will also support the agency's audience-first approach by applying addressable data-driven thinking in their daily work.

Responsibilities

• Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals.
• Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters.
• Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation.
• Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation and support campaign performance outcomes.
• Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs.
• Support the development and management of client’s data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/engagement.
• Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs.
• Develop trusted relationships with internal teams and external clients, providing education and consultation on how people-based data can be leveraged across planning and activation throughout media channels.
• Contribute to new approaches by assisting with client’s 1st Party data roadmaps, supporting omni-channel addressable strategies, aiding dynamic creative strategies, and helping define closed-loop audience measurement.
• Collaborate with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and recommendations.
• Facilitate audience and data testing frameworks in collaboration with Client Solutions and cross-functional teams to unlock audience learnings.
• Support innovation efforts and help educate clients on developing a forward-thinking digital roadmap and testing plan in preparation for a cookie-less environment.
• Understand the value proposition for key data and media vendors and partners, and support the evaluation and recommendation process for partner selections.
• Stay informed about the latest industry developments (e.g., changes in privacy laws and regulations).

Required Skills & Experience

• Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective.
• Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation.
• Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.
• Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.
• Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred.
• Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.
• Project Management: Experience in managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met.
• Team Collaboration: Experience in guiding or mentoring junior team members, and collaborating effectively within a team environment.
• Communication & Presentation: Excellent written, verbal communication, and presentation skills, including the ability to develop clear and compelling presentation decks.
• Technical Proficiency: Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
• Desired Skills & Experience Experience: Minimum 4 of experience in audience development, data-driven marketing, and/or digital marketing, with a strong understanding of the ad tech landscape and biddable media ecosystem (across search, social, or programmatic).
• Media Activation Knowledge: Strong understanding of key media activation channels (programmatic, social, search, etc.) and familiarity with full-funnel addressable activation best practices.
• Collaboration & Project Management: Proven success in collaborating across multiple teams and handling multiple high-priority projects in a fast-paced setting.
• Industry Knowledge (if applicable): Understanding of audience strategy approaches in specific industries (e.g., health industry), including relevant privacy regulations and restrictions.
• Omnichannel Support: Experience contributing to or supporting omnichannel strategies for clients.

Desired Skills & Experience

• Desired Skills & Experience Experience: Minimum 4 of experience in audience development, data-driven marketing, and/or digital marketing, with a strong understanding of the ad tech landscape and biddable media ecosystem (across search, social, or programmatic).
• Media Activation Knowledge: Strong understanding of key media activation channels (programmatic, social, search, etc.) and familiarity with full-funnel addressable activation best practices.
• Collaboration & Project Management: Proven success in collaborating across multiple teams and handling multiple high-priority projects in a fast-paced setting.
• Industry Knowledge (if applicable): Understanding of audience strategy approaches in specific industries (e.g., health industry), including relevant privacy regulations and restrictions.
• Omnichannel Support: Experience contributing to or supporting omnichannel strategies for clients.

We See You At IPG Mediabrands

We See You at IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We See You at IPG Mediabrands.

Wage and Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
• To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
• We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
• The salary range for this position is posted below.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.

$90,000.00 - $110,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$90,000.00 - $110,000.00