Manager, Analytics & Insights - Programmatic

zetaglobal; United States; Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

Unlimited PTO

Medical/dental/vision coverage

Equity and stock purchase plan

Pet insurance

Hybrid or remote depending on location

Job summary

zetaglobal is seeking a Manager of Analytics & Insights to lead a programmatic analytics team and drive measurement-led guidance for enterprise clients. You will design experiments, own measurement frameworks, and shape media strategy across priority accounts.

You will lead client-facing analytics, mentor a small team, and collaborate with Sales, Product, and Engineering to enhance automation and platform capabilities.

Qualifications

• 5+ years in digital media, programmatic analytics, or closely related discipline.
• Proven track record designing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
• Strong SQL and Excel/pivot table skills, plus polished PowerPoint storytelling and visualization ability.
• Demonstrated client-facing experience leading strategic conversations with senior stakeholders.
• Experience mentoring or informally leading peers; prior direct management is a plus.
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Responsibilities

• Lead analytics and media strategy for priority, complex client accounts, acting as the senior client-facing voice for performance narratives.
• Design and execute measurement frameworks, including brand lift studies, incrementality testing, and A/B experiments that demonstrate full campaign impact.
• Translate business challenges into analytical plans, recommending optimizations across channels, targeting, and pacing.
• Partner with Sales and Customer Success to support pitches, expand account scope, and run end-to-end quarterly business reviews.
• Manage, coach, and develop a small team of analysts, reviewing deliverables and fostering a collaborative, learning-oriented environment.
• Provide structured feedback to Product and Engineering on automation, modeling, and platform capabilities.

Skills

SQL

Excel

PowerPoint

Client-facing

Mentoring

Education

Bachelor's degree

Tools

Tableau

Python

SAS

VBA

Job description

Role overview

The Manager of Analytics & Insights leads a Programmatic Analytics and Strategy team that delivers measurement-led guidance to enterprise clients and internal stakeholders. The role combines people leadership with hands-on client work, designing experimentation programs, owning measurement frameworks, and shaping media strategy across priority accounts.

Responsibilities

• Lead analytics and media strategy for priority, complex client accounts, acting as the senior client-facing voice for performance narratives.
• Design and execute measurement frameworks, including brand lift studies, incrementality testing, and A/B experiments that demonstrate full campaign impact.
• Translate business challenges into analytical plans, recommending optimizations across channels, targeting, and pacing.
• Partner with Sales and Customer Success to support pitches, expand account scope, and run end-to-end quarterly business reviews.
• Manage, coach, and develop a small team of analysts, reviewing deliverables and fostering a collaborative, learning-oriented environment.
• Provide structured feedback to Product and Engineering on automation, modeling, and platform capabilities.

Requirements

• 5+ years in digital media, programmatic analytics, or a closely related discipline.
• Proven track record designing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
• Strong SQL and Excel/pivot table skills, plus polished PowerPoint storytelling and visualization ability.
• Demonstrated client-facing experience leading strategic conversations with senior stakeholders.
• Experience mentoring or informally leading peers; prior direct management is a plus.
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Nice to have

• Familiarity with VBA, Excel macros, Tableau, Python, SAS, or similar data tools.
• Master's degree in a related field.

Benefits and work setup

• Unlimited PTO, medical/dental/vision coverage, equity and stock purchase plan, employee discounts, virtual wellness classes, and pet insurance. Hybrid or remote depending on location.