Manager, Affiliate & Influencer Marketing

Onnit Labs, Inc.; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Onnit Labs, Inc. is seeking a strategic Manager for Affiliate & Influencer Marketing to lead growth in performance-based programs. This remote position in Austin requires proven expertise in digital marketing and a strong background in managing affiliate and influencer ecosystems. You'll oversee campaigns, develop partnerships, and ensure measurable results, while contributing to the company's mission of optimizing human performance.

Benefits

Full medical, dental, and vision benefits

401(k) with company matching

Flexible vacation and time off policy

$100/month wellness stipend

Paid holidays

Competitive compensation

Fringe benefits including free access to Onnit Academy gym

Qualifications

• Minimum 6 years in affiliate/influencer marketing, including 2+ years in a managerial role.
• Experience managing seven-figure budgets with a focus on performance.
• Proven track record in e-commerce or consumer goods.

Responsibilities

• Lead and grow the affiliate marketing program, focusing on ROI and customer acquisition.
• Develop influencer marketing strategies across platforms like Instagram and TikTok.
• Manage affiliate agency, monitoring performance insights and trends.

Skills

Analytical skills

Negotiation

Relationship-building

Data interpretation

Education

Bachelor's degree in Marketing or related field

Tools

Impact

Squaredance

Euka

Job description

Manager, Affiliate & Influencer Marketing

Remote - Austin, TX

About Onnit:

Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.

Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal, we take pride in fostering a dynamic and purpose-driven environment—and we’d love for you to be part of it.

JOB SUMMARY

We are seeking a strategic, results-driven Manager, Affiliate & Influencer Marketing to lead and scale our performance-based marketing programs. This role will be responsible for driving customer acquisition, revenue growth, and brand awareness through high-impact affiliate partnerships and influencer collaborations. This person will develop Onnit’s affiliate and influencer marketing playbook and as the internal affiliate / influencer subject-matter-expert will advocate, educate, and champion these channels. The ideal candidate has a strong background in digital marketing, a deep understanding of influencer and affiliate ecosystems, and a proven track record of delivering measurable results.

KEY RESPONSIBILITIES

• Lead and expand the affiliate marketing program, focusing on customer acquisition, revenue generation, and ROI
• Manage the affiliate agency, engage strategically and tactically with the affiliate platforms (e.g., Impact, Rakuten, credit-card linked offer programs, etc.), optimize performance, and leverage campaign insights and industry trends to uplevel channel revenue and lower CAC / CPO
• Own and scale influencer marketing strategy across platforms (YouTube, Instagram, TikTok, etc.) to drive brand awareness and engagement, set performance metrics, and oversee campaign execution through concept through completion
• Source, vet, and build long-term relationships with influencers and content creators aligned with the brand’s voice and values
• Coach and manage direct report, identify opportunities for direct report and delineate responsibilities that will support the team member’s growth

ADDITIONAL RESPONSIBILITIES

• Collaborate cross-functionally to integrate influencer campaigns into broader marketing initiatives
• Develop compelling commission structures, incentive programs, and co-marketing campaigns to attract and retain high-performing brand ambassadors

QUALIFICATIONS

• 6 years of experience in affiliate and/or influencer marketing, with at least 2 years in a managerial or strategic leadership role
• Proven ability to grow and manage performance-driven affiliate and influencer programs, experience managing a seven-figure marketing budget
• Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations
• Experience working with affiliate networks and influencer platforms/tools (e.g., Impact, Squaredance, Euka), in-platform Instagram, TikTok, YouTube a plus
• Excellent negotiation, relationship-building, and communication skills; excels as delivering well-structured, succinct deliverables (i.e. whitepapers, presentations, recommendations) for both peer-level and senior stakeholders
• Self-starter who with a bias towards action who thrives in a fast-paced, collaborative environment; ability to quickly prioritize, execute, and pivot based on the needs of the business
• Experience in e-commerce, DTC, or consumer goods industries
• Knowledge of customer acquisition funnels, particularly how to efficiently scale a paid media strategy across affiliate and influencer campaigns
• Full medical, dental, and vision benefits
• Basic Life Insurance
• 401(k) eligibility with company matching
• Flexible Vacation and time off policy
• $100/month wellness stipend
• Paid holidays
• Competitive compensation
• Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

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