Malt RTD Market Lead MS & TN

The Hive US; Memphis (TN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Field leadership opportunities

Travel within territory

Job summary

The Hive US is seeking a Malt RTD Market Manager to lead Brown-Forman’s Malt RTD performance in the Memphis market, driving distribution, execution, and brand presence across on- and off-premise channels.

As the local market expert, you will partner with distributors and key accounts, analyze trends, and steer field activities to grow share, increase depletions, and deliver sustainable, year-over-year growth.

Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or related field preferred.
• 3-5 years of experience in beverage alcohol, beer, consumer packaged goods, hospitality, or related sales environments.
• Understanding of the beverage alcohol three‑tier system preferred.
• Experience developing customer relationships and driving sales growth.
• Strong communication, presentation, and relationship-building skills.
• Demonstrated ability to work independently while managing multiple priorities.
• Valid driver’s license and clean driving record.

Responsibilities

• Own commercial performance within the assigned market and execute plans that deliver volume, depletion, distribution, and visibility objectives.
• Develop market-specific business plans aligned with Brown-Forman brand priorities and commercial strategies.
• Identify opportunities to accelerate growth through distribution gains, account development, promotional activity, and execution excellence.
• Serve as the local expert on market trends, competitive activity, customer needs, and consumer behavior.
• Deliver actionable insights and recommendations that drive business performance.
• Build strong working relationships with distributor sales teams, managers, and leadership.
• Influence distributor focus and execution to support Brown-Forman business priorities.
• Conduct regular market work-withs and ride-alongs with distributor representatives.
• Support distributor education and training efforts to improve brand knowledge and selling effectiveness.
• Monitor inventory levels and identify opportunities to improve product availability and execution.
• Develop and maintain relationships with key on-premise and off-premise accounts throughout the market.
• Increase product distribution, menu placements, displays, and feature activity.
• Identify new business opportunities and secure incremental placements that support market growth objectives.
• Support account planning and execution in partnership with distributor teams.
• Build long-term relationships with key decision-makers and influencers throughout the market.
• Ensure flawless execution of national and local commercial programs.
• Monitor pricing, merchandising standards, display execution, and promotional compliance.
• Support strategic consumer-facing activations that increase awareness, trial, and conversion.
• Evaluate program effectiveness and share learnings with internal and external stakeholders.
• Coordinate the deployment of point-of-sale materials and merchandising assets within the market.
• Analyze depletion, distribution, execution, and account performance data to identify opportunities and risks.
• Maintain accurate reporting on market activity, customer engagement, and business results.
• Communicate market performance, competitive activity, and emerging opportunities to leadership.
• Support annual planning and forecasting processes as needed.
• Partner effectively with Brown-Forman teams, distributor partners, and agency colleagues to achieve shared business objectives.
• Demonstrate professionalism, accountability, and a commitment to delivering results.
• Foster an inclusive and collaborative environment that values teamwork and diverse perspectives.
• Represent Brown-Forman brands and Hive with integrity and excellence in all interactions.

Skills

Communication skills

Presentation skills

Relationship-building

Education

Bachelor’s degree in Business, Marketing, Sales, or related field

Job description

The Hive US is seeking a Malt RTD Market Manager to lead Brown-Forman’s Malt RTD performance in the Memphis market, driving distribution, execution, and brand presence across on- and off-premise channels.

As the local market expert, you will partner with distributors and key accounts, analyze trends, and steer field activities to grow share, increase depletions, and deliver sustainable, year-over-year growth.