MACNY - Marketing and Communications Specialist

MACNY's Job Board; City of Syracuse (NY); On-site; USD 63,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Dental insurance

Job summary

MACNY, The Manufacturers Association, is seeking a Marketing & Communications Specialist to support its Talent Development team. The role focuses on increasing awareness, engagement, and participation across career exploration, pre-apprenticeship, and Registered Apprenticeship programs.

You will develop materials, manage digital and social content, and coordinate events with internal teams and partners. A strong writer with design sensibility is essential.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Experience with content management, copy editing and proofreading, event coordination, digital marketing, social media management, and other key marketing skills.
• Exceptional written and verbal communication skills.
• Detail oriented with strong organizational skills.
• Proficient in Microsoft Office; experience with Adobe Creative Suite preferred.
• Must have a valid driver’s license for frequent community outreach within New York State.

Responsibilities

• Plan, coordinate, and execute marketing and communications initiatives for MACNY’s Talent Development programs (career exploration, pre-apprenticeship, Registered Apprenticeship).
• Develop marketing materials including slide decks, social graphics, print collateral, and branded assets.
• Write, edit, and proofread emails, newsletters, web content, and print materials.
• Create, schedule, and publish engaging organic social content and manage campaigns, including paid ads.
• Monitor, analyze, and report performance across digital channels to improve engagement.
• Support website content development and ongoing site management.
• Support planning and execution of Talent Development events such as Manufacturing Month and National Apprenticeship Week.

Skills

Content Management

Copy Editing

Event Coordination

Digital Marketing

Social Media Management

CRM Management

CMS Platforms

Adobe Creative Suite

Microsoft Office

Email Marketing

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Adobe Creative Suite

CRM

CMS

Social media platforms for business

Email marketing tools

Job description

Overview

MACNY, The Manufacturers Association is seeking a talentedMarketing & Communications Specialist to support a broad range of initiatives.This position supports MACNY’s Talent Development team by leading marketing and communications efforts that increase awareness, engagement, and participation across its career exploration, pre-apprenticeship, and Registered Apprenticeship programs. This position advances MACNY’s mission of connecting individuals with manufacturing career pathways while helping employers build a skilled and sustainable workforce through its talent development initiatives. Collaboration with internal teams and external program partners is essential to both achieving these goals and succeeding in this position.

Responsibilities

These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties, and skills required of this job.

Works collaboratively with colleagues on:

• Plan, coordinate, and execute marketing and communications initiatives in support of MACNY’s Talent Development programs, including career exploration, pre-apprenticeship, and Registered Apprenticeship pathways.
• Develop a wide range of marketing and communications materials, including slide decks, social media graphics, print collateral, branded assets, and other program content.
• Write, edit, and proofread communications such as email campaigns, newsletters, web content, and print materials.
• Develop, schedule, and publish engaging organic social media content across Talent Development program channels.
• Create, execute, and optimize social media and digital marketing campaigns aligned with program goals, including paid advertising initiatives.
• Monitor, analyze, and report on performance across digital channels (social media, email, and web), providing insights to improve engagement and effectiveness.
• Support website content development and ongoing site management.
• Support the planning, promotion, and execution of key Talent Development events, including Manufacturing Month, National Apprenticeship Week, and the Talent Development Awards.
• Provide on-site support for photo and video shoots to support marketing and storytelling efforts.
• Coordinate and order program swag/merchandise as needed.
• Collaborate with the MACNY Marketing & Communications team on organization-wide projects and initiatives.
• Support additional marketing and communications projects assigned.
• Performs other related duties as assigned.

Remote Position

No

Min Compensation

USD $62,500.00/Yr.

Max Compensation

USD $63,000.00/Yr.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field is preferred.
• Experience with content management, copy editing and proofreading, event coordination, digital marketing, social media management, and other key marketing skills.
• Exceptional written and verbal communication skills.
• Detail oriented with strong organizational skills.
• Ability to perform as part of a small team with evolving directives.
• Ability to prioritize multiple projects simultaneously.
• Proficient in Microsoft Office, experience with Adobe Creative Suite is preferred.
• Proficient with digital content platforms such as content management systems, web-hosting platforms, social media for business, e‑mail marketing, etc.
• Experience with CRM management is preferred.
• Willingness to learn new programs and skills.
• Must have a valid driver’s license with reliable transportation for frequent community outreach and engagements within New York State.
• Completion of a satisfactory background check will be required.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Up to 15% of travel. Local travel within Central New York and Mohawk Valley is required.
• Must have flexibility in availability to support occasional activities outside of regular business hours.

Company Website

https://www.macny.org/

Company Profile

MACNY, The Manufacturers Association is a not-for-profit 501(c)(6) association representing over 300 businesses and organizations across Central and Upstate New York. About three-quarters of MACNY’s members are industrial companies with the remaining members consisting of accounting firms, insurance agencies, law firms, financial institutions, and other service providers that support manufacturers.

MACNY members supply the region, nation, and world with a variety of products and services.

For members and the community, MACNY’s staff provides a wide range of services, including training and leadership development, networking events, workforce development, human resources services, advocacy, energy and purchasing solutions, and organizational growth services and consulting. This portfolio is designed to provide members with the tools, information, people, and resources they need to compete in the global market.

Hours

Monday – Friday8:30 am – 5 pmSchedule may periodically vary to accommodate events that occur in the morning or evening.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Disability insurance
• Life insurance
• Vision insurance
• Flexible spending account
• Paid time off

MACNY employment practices and procedures and conditions of employment are administered without discrimination on the basis of race, color, creed, religion, sex, sexual orientation, age, marital status, national origin, ancestry, genetic characteristics, medical conditions, status as a victim of domestic violence, veteran status, special disabled veteran or disability, or non-job-related felony conviction record (or any other legally protected status) including, but not limited to, recruiting, hiring, promotion, training, compensation, benefits, retention and termination in accordance with applicable federal laws.