M&A Marketing Manager

Create Music Group; Los Angeles (CA); On-site; USD 77,366,000 - 89,406,000; Full time

Job summary

Create Music Group is seeking an M&A Marketing Manager to partner with acquired and partner labels, crafting campaigns across social media, DSPs, creator partnerships, and paid media.

You will advise on positioning, audience strategy, creative direction, and release marketing while leading campaigns from concept through post-release, using data to optimize spend and performance across CMG's global ecosystem.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry.
• Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms.
• Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting.
• Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development.
• Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment.
• Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations.
• Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners.
• Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders.
• Existing relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus.

Responsibilities

• Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels
• Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment
• Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data
• Lead social-first campaigns focusing on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
• Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations
• Partner with internal teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution
• Lead priority campaigns from planning through post-release; coordinate content, DSP, paid media, creator activations, and promotions
• Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and strategy
• Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across platforms
• Identify new tools, platforms, partnerships, and technologies that can strengthen CMG's music marketing capabilities
• Scale successful marketing concepts, partnerships, and best practices across the broader M&A portfolio
• Serve as the marketing bridge between partner labels and CMG's creative, digital, DSP, Flighthouse, A&R, distribution, finance, and paid media teams

Skills

Music marketing

Digital marketing

Campaign development

Analytics

Communication

Leadership

Education

Bachelor's degree in Business Administration, Marketing, or a related field

Job description

Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media. Create Music Group is based in Hollywood, CA and has 400 employees worldwide.

Job Summary

The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development. The role leads marketing strategy across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms, while advising labels on creative direction, audience strategy, release positioning, and marketing investment.

Responsibilities

Marketing Strategy & Label Consulting

• Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels
• Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment
• Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data

Social, Content & Creative

• Lead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
• Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant
• Partner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution

Campaign Execution & Performance

• Lead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities
• Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy
• Identify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification

Audience Growth & Platform Strategy

• Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms
• Analyze audience behavior, platform trends, emerging markets, and cultural moments to identify new growth opportunities
• Stay ahead of changes in social media, streaming, creator ecosystems, and music discovery to continuously evolve CMG's marketing approach

Marketing Innovation & CMG Ecosystem

• Identify new tools, platforms, vendors, partnerships, and technologies that can strengthen CMG's music marketing capabilities
• Leverage Flighthouse's brand, creator network, production capabilities, and social reach to develop differentiated opportunities for M&A labels
• Scale successful marketing concepts, partnerships, and best practices across the broader M&A portfolio

Cross-Functional Collaboration

• Serve as the marketing bridge between partner labels and CMG's creative, digital, DSP, Flighthouse, A&R, distribution, finance, and paid media teams
• Align internal stakeholders around campaign priorities, timelines, budgets, and execution
• Help establish scalable marketing workflows and mentor team members as the M&A marketing function grows
• Other duties as assigned

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field
• 3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry
• Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms
• Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting
• Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development
• Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment
• Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations
• Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners
• Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders
• Existing relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus

Pay Scale

• $27.00 - $31.25 per hour
• The final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.

Fair Chance Policy

In accordance with the Los Angeles County Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.