Brand Manager (Italian Brands)

Demeine Estates; St. Helena (CA); On-site; USD 100,000 - 115,000; Full time

Job summary

Demeine Estates, Napa Valley-based wine producer and marketer, seeks a senior marketing leader to craft three-tier marketing programs, pricing strategies, and brand communications for premium wines.

You will drive trade promotions, coordinate with outside agencies, and plan high-impact events. A minimum of five years in wine/marketing with strong financial acumen is required to succeed in this entrepreneurial environment.

Qualifications

• Five years of work experience with three years in the wine industry.
• Advanced financial acumen with a track record of market analysis, budget management, and strategic planning.
• Knowledge of the three-tier distribution system a plus.
• Strong strategic skills with the ability to manage and prioritize multiple tasks in a fast-paced, entrepreneurial environment.
• Advanced proficiency with Microsoft 365 Office applications (Excel, Word, PowerPoint, etc.) to create thorough and clear analyses and persuasive presentations and recommendations.
• Ability to perform basic business and wine industry computations such as currency exchange rates, discounts, commissions, and margins.
• Demonstrated analytical skills with experience in forecasting and marketing research.
• Strong people skills and intellectual curiosity are preferred.
• Experience with Adobe Suite preferred.
• Small office support role for a diverse range of marketing projects.

Responsibilities

• Develop marketing and sales strategy, including three-tier sales programs, creative development, PR, and event marketing.
• Communicate brand objectives and maintain brand information in systems; be main contact for import winery partners.
• Manage pricing files and three-tier price approvals; support inventory and product mix decisions.
• Collaborate with operations on item set-ups, POs, and compliance at national level.
• Lead promotions, marketing programs that drive sales within budget; coordinate events and trainings.
• Prepare business reviews for import partners and market analysis for strategic planning.
• Create wholesale brand plans aligned with sales objectives; analyze category/competitors.

Skills

Strategic thinking

Market analysis

Forecasting

Budget management

Multi-tasking

People skills

Entrepreneurial mindset

Education

Bachelor's degree in business/marketing

Tools

Excel

Word

PowerPoint

Adobe Suite

Job description

About Demeine Estates

Demeine Estates is a family‑owned producer, importer and marketer of the world’s finest wines based in the heart of Napa Valley, California. A leader in luxury wines in the U.S., Demeine Estates sets the standard in exceptional marketing, fine wine sales, and distribution services. Founded by The Lawrence family and Carlton McCoy Jr., and led by President Philana Bouvier, Demeine Estates’ curated portfolio consists of both premium family‑owned domestic and international producers who represent exceptional wines anchored by quality viticulture. https://demeineestates.com/

Essential Duties & Responsibilities

• Strategy – create marketing and sales strategy, including three‑tier sales programs, creative development, public relations, winemaker travel, and event marketing.
• Communication – develop, implement, and clearly communicate brand marketing objectives, strategies, programs, and tactics for all assigned wine brands; maintain and update all wine and brand information in Salsify; key contact for import winery partners.
• Pricing – develop and maintain pricing files; set and implement three‑tier wholesale pricing, price programming, and manage Tradeparency price approvals.
• Product – responsible for managing inventory levels and product mix.
• Brand standards – implement winery partner brand standards to provide consistent messaging, imagery, and quality cues.
• Work with outside agencies to manage marketing materials to brand standards.
• Promotion – develop trade promotions and marketing programs that drive sales within the established annual budget.
• Events – work with the sales team and winery partners on market work such as winemaker dinners, distributor training, new product launches, and trade shows.
• Reporting – prepare and present regular business reviews for import partners.
• Planning – create wholesale brand plans consistent with sales objectives; conduct category/brand/competitive set analysis to support strategic planning.
• Brand budgets – establish brand marketing budgets for assigned brands and track and evaluate brand spending and profitability.
• Operations – collaborate with the operations team for item set‑ups, purchase orders, and compliance at the national level.
• Apply strong financial context to decision making, preparing reports and presentations.

Brands

• Villa Sandi
• Borgo Conventi
• Mazzei
• Boscarelli
• Ca Rome
• Castello di Fonterutoli
• Belguardo

Qualifications

• Five years of work experience with three years in the wine industry.
• Advanced financial acumen with a track record of market analysis, budget management, and strategic planning.
• Knowledge of the three‑tier distribution system a plus.
• Strong strategic skills with the ability to manage and prioritize multiple tasks in a fast‑paced, entrepreneurial environment.
• Advanced proficiency with Microsoft 365 Office applications (Excel, Word, PowerPoint, etc.) to create thorough and clear analyses and persuasive presentations and recommendations.
• Bachelor’s Degree with coursework in business/marketing or equivalent experience a plus.
• Ability to perform basic business and wine industry computations such as currency exchange rates, discounts, commissions, and margins.
• Demonstrated analytical skills with experience in forecasting and marketing research.
• Strong people skills and intellectual curiosity are preferred.
• Experience with Adobe Suite preferred.
• Small office support role for a diverse range of marketing projects.

Location & Compensation

This position will be based in our St. Helena, CA office. Expected salary range is $100 K – $115 K, plus a potential annual discretionary bonus. The company reserves the right to modify the range in the future.