Luxury Social Media Manager: Brand Story & Growth

Foundrae; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

FoundRae is seeking a Social Media Manager in New York to lead and execute our social strategy across all platforms. You will own content creation, calendar planning, trend spotting, and performance reporting, while ensuring brand voice stays true to the FoundRae ethos.

You will collaborate with the Sr Dir of Communications & Events and internal teams to align launches, grow engagement, and amplify the luxury narrative.

Qualifications

• Minimum of 5 years in social media & content creation within luxury/retail lifestyle spaces.
• Bachelor's degree in marketing/advertising or related field preferred.
• Advanced knowledge of social media platforms and best practices.
• Strong analytical skills to develop insights from data.

Responsibilities

• Lead development of social media strategy across Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
• Plan and create brand-led content aligned with FoundRae ethos.
• Develop calendar messaging for key commercial times and launches.
• Community management to engage audiences and grow conversations.
• Communicate the Founder & Creative Director’s voice across channels.
• Maintain a robust content calendar tied to launches and growth goals.
• Coordinate content with product launches and cross-category planning.
• Cultivate influencer networks to generate UGC and amplify brand reach.
• Pull, interpret and share weekly, monthly, quarterly analytics and insights.
• Manage social media budget and report effectiveness internally.

Skills

Social media strategy

Content creation

Analytics & insights

Luxury brand marketing

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Meta tools

Excel

Design software

Job description

FoundRae is seeking a Social Media Manager in New York to lead and execute our social strategy across all platforms. You will own content creation, calendar planning, trend spotting, and performance reporting, while ensuring brand voice stays true to the FoundRae ethos.

You will collaborate with the Sr Dir of Communications & Events and internal teams to align launches, grow engagement, and amplify the luxury narrative.