Luxury Residential Educator

DMF Lighting; Carson (CA); Hybrid; USD 90,000 - 110,000; Full time

Job summary

DMF Lighting is seeking a full-time Product & Sales Trainer in Marketing to blend product education with sales training for internal teams, reps, and customers. You will report to the Sr.

Director of Marketing and collaborate across DMF departments to create effective training materials. Responsibilities include designing and executing training programs, leading live demonstrations, onboarding dealers, coaching sales skills, supporting launches, creating content, and tracking KPIs.

Qualifications

• 5–7 years of proven work experience in a technical and/or sales field
• Experience training or coaching sales teams on selling skills and product knowledge
• Willingness to travel up to 30–50% annually
• BS or BA in Engineering, Industrial Design, Architecture, or Business Administration

Responsibilities

• Design, implement, and execute training programs from start to finish
• Lead live online dealer and rep product demonstrations and training
• Manage onboarding strategy and training covering product knowledge and core selling skills
• Develop and deliver ongoing sales skills coaching and role-play sessions
• Support new product launches and create training materials for launches
• Monitor and evaluate training effectiveness with KPIs

Skills

Training experience

Public speaking

Time management

Communication

Organizational skills

Sales training

Technical background

Education

BS/BA in related field

Tools

CRM

Quoting tools

Specification tools

Job description

DMF Lighting is a fast-growing leader in the lighting industry, always hard at work engineering what comes next. We have an exciting opportunity in our Marketing department for a Luxury Residential Educator.

• Pay range is $90,000-$110,000 annually (based on skills/knowledge/experience)

DMF Marketing values collaboration, creativity, initiative, and performance. We are seeking a full-time Product & Sales Trainer to join our team. This is a hybrid role that blends product education with sales skills training: you will develop, organize, and administer training that builds both deep product knowledge and strong selling skills across our internal teams, extended sales force (reps), and customers. You will report to the Sr. Director of Marketing and work collaboratively with all DMF departments to prepare effective training materials, allocate resources, and execute within allotted timeframes.

Responsibilities include:

Design, implement, and execute product and sales training & launch planning programs from start to finish, including identifying learning objectives, content, methods, resources, timelines, and evaluation criteria

• Lead live online dealer and rep product demonstrations & training
• Manage new dealer onboarding. Design onboarding strategy, develop training material and implement training covering both product knowledge and core selling skills (sales process, needs assessment, objection handling, competitive positioning)
• Manage tracking and reporting of onboarding completion
• Design and deliver ongoing sales skills coaching and role-play sessions to strengthen consultative selling, objection handling, and closing technique. Design sales skills for a variety of sales situations, including utilizing product samples and showrooms.
• Partner with sales leadership to identify skill gaps across the dealer network and build targeted training plans to close them
• Support new product launches
• Assist in developing launch training materials covering both product features and how to sell them
• Assist the training of internal teams, reps and dealers on new product features and corresponding sales strategies
• Administer in-person product and sales training at regional agencies
• Administer in-person product and sales training at key educational events across the country
• Help develop technical content for the DMF blog supporting launches, including white papers
• Provide technical input on storyboards for corresponding product video production
• Conduct streamlined product and sales training during regular in-person dealer & rep visits
• Develop or assist in development of training materials appropriate for:
• How to sell lighting to high-net-worth clients and their designers
• New Product Launches
• Product tools and sales enablement tools (CRM, quoting, and specification tools)
• Develop and curate CEU presentation content
• Monitor and evaluate the effectiveness of program implementation by creating and maintaining comprehensive documentation, plans, and reports related to training initiatives, with corresponding KPIs for both product knowledge and sales performance
• Execute trainings for affiliated product and sales support tools
• Work with industry partners and buying groups on training opportunities in-person and distributing web training through their platforms.

To succeed in this role, the Product & Sales Trainer will require excellent time management and communication skills, as you will collaborate with various internal teams to deliver results within deadlines and have a vision to creatively approach disseminating the wealth of institutional knowledge those at DMF have into digestible pieces and building the practical selling skills our dealers need to close business. Ultimately, the Product & Sales Trainer is to ensure internally and externally that DMF is effectively training our internal staff, extended sales force (reps), and dealers on both what we sell and how to sell it.

Requirements:

• 5-7 years of proven work experience in a technical and/or sales field, including but not limited to engineering, architecture, lighting design, product design, sales, or sales training/enablement
• Demonstrated experience training or coaching sales teams on selling skills (e.g., consultative selling, sales process, objection handling), in addition to product knowledge training.
• Strong organizational skills, including multitasking and time management with the ability to meet deadlines and the leadership prowess to execute
• Strong technical background
• Outstanding communication, emotional intelligence, and interpersonal skills capable of maintaining strong relationships
• Strong written & verbal communication and presentation skills
• Confidence in public speaking both on camera and via in-person presentations
• BS or BA in a related field; preferably Engineering, Industrial Design, Architecture, or Business Administration
• Willingness to travel up to 30-50% annually

Nice to Have:

• Experience developing training materials & processes to track and evaluate effectiveness
• Prior experience working as a custom integrator (CI) or in residential/commercial systems integration
• Experience in the lighting industry
• DIY / lighting or electrical installation experience