Luxury Real Estate Marketing Lead - Emerald Coast

Sandestin Investments LLC; Miramar Beach (FL); Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

The Agency Northwest Florida Beaches, located at Sandestin Golf and Beach Resort, seeks an experienced Real Estate Marketing Manager to drive and support marketing initiatives for the growing real estate operation along the Emerald Coast.

You will develop integrated campaigns for luxury properties, manage creative assets, lead digital advertising, and coordinate with agents, vendors, and leadership to achieve measurable results.

Formación

• 3+ years of professional marketing experience within the real estate industry.
• This is NOT a remote role.
• Previous experience working directly for a real estate brokerage, real estate company, developer, or similar real estate organization is required.
• Strong understanding of real estate marketing and the relationship between marketing, lead generation, and sales.
• Experience marketing individual properties and/or real estate communities.
• Experience with digital marketing, social media, email marketing, website content, and online advertising.
• Experience coordinating professional photography, videography, graphic design, and other property marketing assets.
• Strong project management skills with the ability to manage multiple listings, campaigns, deadlines, and priorities.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to maintain accuracy across multiple marketing platforms.
• Ability to work independently while collaborating closely with agents, brokers, leadership, and outside vendors.
• Proficiency with Microsoft Office and commonly used marketing platforms and tools.
• Experience with Canva, Adobe Creative Cloud, or similar design/content platforms.

Responsabilidades

• Develop and execute comprehensive marketing strategies to support real estate sales, listings, agents, and overall business objectives.
• Develop marketing plans for luxury residential properties, resort properties, investment properties, communities, and new developments.
• Work closely with agents, brokers, sales leadership, and management to identify marketing priorities and opportunities.
• Create and manage property marketing materials, including brochures, flyers, listing presentations, signage, digital advertisements, email campaigns, and sales collateral.
• Oversee the creation and distribution of professional property photography, video, virtual tours, floor plans, and other visual content.
• Manage website content, property listings, landing pages, and other digital marketing channels.
• Develop and manage social media content and campaigns that increase property exposure, brand awareness, engagement, and qualified leads.
• Coordinate email marketing campaigns, newsletters, agent communications, and targeted promotional campaigns.
• Manage digital advertising campaigns across appropriate platforms, including paid social, search, display, and other digital channels.
• Track marketing performance and provide reporting on leads, traffic, engagement, campaign performance, and return on investment.
• Coordinate with photographers, videographers, graphic designers, printers, advertising partners, media outlets, and other outside vendors.
• Maintain consistent branding across property listings, digital platforms, advertising, print materials, and other marketing channels.
• Assist with open houses, broker events, client events, property launches, community events, and other sales-related marketing initiatives.
• Develop creative campaigns to promote new listings, price changes, featured properties, developments, and other real estate opportunities.
• Research real estate market trends, competitor activity, buyer behavior, and emerging marketing strategies.
• Manage marketing budgets and ensure expenditures align with established priorities and objectives.
• Work with leadership to establish marketing goals, timelines, budgets, and measurable results.
• Ensure listing information, property details, photography, pricing, and other marketing content are accurate and current.
• Identify new opportunities to increase property visibility, qualified leads, agent exposure, and sales.
• Provide marketing support and resources to the real estate sales team.

Conocimientos

Real estate marketing

Digital marketing

Project management

Communication

Lead generation

Educación

Bachelor's degree in Marketing, Communications, Real Estate, or related field

Herramientas

Canva

Adobe Creative Cloud

Descripción del empleo

The Agency Northwest Florida Beaches, located at Sandestin Golf and Beach Resort, seeks an experienced Real Estate Marketing Manager to drive and support marketing initiatives for the growing real estate operation along the Emerald Coast.

You will develop integrated campaigns for luxury properties, manage creative assets, lead digital advertising, and coordinate with agents, vendors, and leadership to achieve measurable results.