Luxury PR & Brand Strategy Specialist

OC Consulting; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

OC Consulting is seeking a Freelance PR Coordinator to support day-to-day account work across our client roster in Manhattan. This is a part- to full-time, on-site role with hybrid flexibility once ramped up.

You will draft press releases and pitches, coordinate media outreach, and maintain and grow press, media, and KOL contact lists while shaping brand narratives and key messaging. You’ll plan and execute in-person client moments, handle logistics, and contribute to post-event recaps.

Qualifications

• 2–4+ years of experience in PR, communications, or a related agency/in-house role — fashion, luxury, hospitality, or lifestyle preferred
• Strong understanding of the media and luxury landscape, with existing relationships across press, media, and KOLs/influencers
• Strong written and verbal communication, with an editorial sensibility (WWD/Vogue/WSJ-caliber)
• Experience planning or executing in-person brand events — trunk shows, press previews, or client activations — from logistics through on-site execution
• Proven ability to coordinate campaigns, manage deadlines, and juggle multiple clients at once
• Comfortable overseeing assistant- and intern-level team members
• Sharp organizational skills and close attention to detail in a fast-paced setting
• Bonus: familiarity with social media, basic analytics/reporting tools, and brand strategy

Responsibilities

• Draft press releases and pitches.
• Coordinate media outreach and maintain press, media, and KOL contact lists.
• Track coverage and campaign performance; prepare client-ready reports.
• Plan and help execute in-person client moments — trunk shows, press previews, and activations — including logistics.
• Brief and review work of interns; participate in client meetings and brainstorms.

Skills

Media relations

Event planning

Press releases

Project management

Team leadership

Tools

MS Office

G suite

Job description

OC Consulting is seeking a Freelance PR Coordinator to support day-to-day account work across our client roster in Manhattan. This is a part- to full-time, on-site role with hybrid flexibility once ramped up.

You will draft press releases and pitches, coordinate media outreach, and maintain and grow press, media, and KOL contact lists while shaping brand narratives and key messaging. You’ll plan and execute in-person client moments, handle logistics, and contribute to post-event recaps.