Luxury PR & Brand Partnerships Director

Jennifer Behr; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Jennifer Behr is seeking an experienced PR Brand Director to lead public relations, create high-impact partnerships, manage talent relationships, and align influencer campaigns with PR goals to boost brand visibility and fuel growth.

The role oversees brand image, influencer strategy, partnerships, press & VIP, events and experiences, requiring a strategic and executional leader who thrives in a fast-paced luxury fashion environment.

Qualifications

• 5+ years of experience in PR, brand marketing or communications within luxury fashion, accessories or jewelry.
• Strong written and verbal communication with a refined brand voice.
• Demonstrated success leading creative campaigns and cross-functional teams.

Responsibilities

• Lead brand PR strategy for print, online and social initiatives.
• Oversee influencer and creator outreach, partnerships and campaigns.
• Manage talent relationships and coordination with external agencies.
• Execute collaborations and high-profile brand moments with cross-functional teams.
• Collaborate with wholesale and DTC teams for smooth rollouts.

Skills

Public Relations

Brand Marketing

Communications

Leadership

Project Management

Tools

LTK

ShopMy

Job description

Jennifer Behr is seeking an experienced PR Brand Director to lead public relations, create high-impact partnerships, manage talent relationships, and align influencer campaigns with PR goals to boost brand visibility and fuel growth.

The role oversees brand image, influencer strategy, partnerships, press & VIP, events and experiences, requiring a strategic and executional leader who thrives in a fast-paced luxury fashion environment.