Public Relations & Brand Director

Fourth Floor; New York (NY); On-site; USD 125,000 - 150,000; Full time

Job summary

Fourth Floor, a growing luxury fashion/accessories brand, seeks a creative PR & Brand Director to lead PR, influencer strategy, VIP relationships, luxury partnerships, events, and brand-building initiatives. This high-impact, hands-on role is fast-moving and reports to the founder.

The position requires strong editorial, influencer, and creator relationships, with a focus on organic growth and close collaboration with senior leadership.

Qualifications

• 5+ years in PR, brand marketing, communications, or brand management within luxury fashion/accessories.
• Strong editorial, influencer, creator, and tastemaker relationships.
• Experience developing and executing creative campaigns and partnerships.
• ShopMy experience is a must; LTK/affiliate experience a plus.
• Jewelry experience is not required; luxury fashion/accessories experience is key.

Responsibilities

• Lead PR, influencer strategy, VIP/talent relationships, and luxury partnerships.
• Plan and execute events and brand-building initiatives.
• Collaborate closely with the founder and senior leadership.
• Drive organic brand growth in a fast-moving environment.

Skills

PR & Brand Marketing

Influencer Relationships

Luxury Fashion

Campaign Management

Partner Relationships

Tools

ShopMy

LTK/Affiliate

Job description

A growing luxury fashion/accessories brand is seeking a creative, innovative PR & Brand Director to lead PR, influencer strategy, VIP/talent relationships, luxury partnerships, events, and brand-building initiatives.

This is a high-impact role for someone who can both ideate and execute in a fast-moving, close-knit environment. The ideal candidate has a strong point of view on luxury brand building and a proven ability to drive organic brand growth.

4 days in-office (potentially 5 days to start)

$125K-$150K + potential bonus

Reports to Founder

High-priority hire ahead of Fashion Week

Ideal Background:

• 5+ years in PR, brand marketing, communications, or brand management within luxury fashion/accessories
• Strong editorial, influencer, creator, and tastemaker relationships
• Experience developing and executing creative campaigns and partnerships
• ShopMy experience is a must; LTK/affiliate experience a plus
• Strong understanding of luxury brand storytelling and organic growth
• Experience working directly with founders and senior leadership
• Agency or in-house experience welcome - but not someone who has only managed an external PR agency
• Highly creative, entrepreneurial, organized, and hands-on
• Jewelry experience is not required - luxury fashion/accessories experience is key