Luxury Hotel PR & Marketing Leader — Palm Beach

Oetker Hotels; Florida; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Salary

Employer paid health benefits package

401(k) plan matching program

Comprehensive overall compensation (P:

Job summary

The Vineta Hotel, Palm Beach, part of the Oetker Hotels portfolio, seeks a Public Relations & Marketing Manager to lead luxury branding, communications, and digital marketing initiatives. You will drive guest engagement, partnerships, and campaigns across channels, ensuring brand integrity and outstanding guest experiences.

Luxury hospitality expertise, strong writing, and a track record in managing media relations, events, and content creation are essential.

Qualifications

• Bachelor’s degree in marketing, communications, hospitality management, business administration, or related field.
• Minimum 2–3 years of progressive marketing experience, preferably within luxury hotels or premium hospitality brands.
• Experience managing social media platforms, media relations, content development, and marketing campaigns.
• Excellent writing, editing, presentation, and storytelling skills in English.

Responsibilities

• Support the execution of annual marketing, communications, public relations, digital, social media, and partnership plans.
• Ensure marketing materials reflect The Vineta Hotel brand standards and spirit.
• Coordinate campaigns, promotions, packages, and seasonal initiatives to support revenue.
• Develop collateral, advertisements, presentations, and guest communications.
• Maintain brand consistency across print, digital, social media, and on-property communications.
• Coordinate press stays, media itineraries, photography, and media events.
• Monitor media coverage and prepare press recap reports.
• Assist in managing agency relationships, vendors, and project timelines.

Skills

Marketing strategy

Brand management

Public relations

Digital marketing

Social media management

Content creation

Media relations

Event coordination

Education

Bachelor’s Degree in Marketing, Communications, Hospitality Management, Business Administration, or related field

Tools

CRM

SEO/SEM

Analytics

Job description

The Vineta Hotel, Palm Beach, part of the Oetker Hotels portfolio, seeks a Public Relations & Marketing Manager to lead luxury branding, communications, and digital marketing initiatives. You will drive guest engagement, partnerships, and campaigns across channels, ensuring brand integrity and outstanding guest experiences.

Luxury hospitality expertise, strong writing, and a track record in managing media relations, events, and content creation are essential.