Luxury Catering Sales Manager – LA Events

Delaware North; Los Angeles (CA); On-site; USD 70,000 - 93,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Annual performance bonus

Paid vacation days and holidays

Paid parental bonding leave

Tuition/certification reimbursement

Friends-and-family discounts

Job summary

Patina Group, a division of Delaware North, seeks a Catering Sales Manager in Los Angeles to drive end-to-end catering sales, build strong client relationships, and collaborate with culinary and operations teams to deliver outstanding events.

The role focuses on generating new business, managing the full sales cycle, and tailoring proposals to client needs while maintaining exceptional service and meeting revenue targets in a premium market.

Qualifications

• 3+ years of catering, hospitality, event sales, or related sales experience in premium or luxury environments.
• Proven track record of achieving or exceeding sales goals.
• Strong knowledge of the Los Angeles events, catering, hospitality, or entertainment market.
• Highly organized with exceptional attention to detail and follow-through.
• Strong presentation, negotiation, and relationship-building abilities.
• Professional presence interacting with high-profile clients and industry partners.
• Passion for food, hospitality, events, and creating exceptional guest experiences.
• A collaborative mindset with culinary, operations, and sales teams.
• Proficiency with Microsoft Office and CRM systems; experience with HubSpot or similar platforms is a plus.
• Availability to work occasional evenings, weekends, and holidays based on event and client needs.

Responsibilities

• Generate new catering business through proactive prospecting, networking, referrals, venue relationships, and existing client relationships.
• Manage the full sales process from initial inquiry and discovery through proposal, contract, and event execution.
• Develop customized proposals, menus, and event concepts that align with each client's vision, needs, and budget.
• Build and maintain strong relationships with corporate clients, event planners, agencies, DMCs, venues, nonprofit organizations, and others.
• Conduct client meetings, site visits, tastings, and presentations.
• Collaborate with chefs, operations, event producers, rentals, and internal teams to ensure a seamless transition from sales to execution.
• Attend and oversee events as needed to ensure client satisfaction and strengthen relationships.
• Maintain accurate and timely sales activity, pipeline, forecasting, and client information in CRM.
• Consistently meet or exceed individual sales and revenue goals.
• Identify opportunities to grow existing accounts and generate repeat and referral business.
• Stay current on industry trends, venues, competitors, culinary trends, and opportunities within the Los Angeles events market.
• Represent Patina Catering professionally at industry events, networking functions, client meetings, and other business development opportunities.
• Provide exceptional customer service throughout the entire client journey.

Skills

Catering sales

Sales leadership

Relationship building

Hospitality knowledge

Prospecting

Negotiation

Tools

HubSpot CRM

CRM systems

Job description

Patina Group, a division of Delaware North, seeks a Catering Sales Manager in Los Angeles to drive end-to-end catering sales, build strong client relationships, and collaborate with culinary and operations teams to deliver outstanding events.

The role focuses on generating new business, managing the full sales cycle, and tailoring proposals to client needs while maintaining exceptional service and meeting revenue targets in a premium market.