Lux Social Media & Content Manager — NYC Onsite

Effy Jewelry; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

Effy Jewelry is seeking a highly organized, creative Social Media & Content Manager to lead the day-to-day organic social presence from our NYC headquarters. You will partner with the Director of Social Media & Influencer Marketing to translate trends into elevated, luxury-first content and campaigns.

The ideal candidate thrives on digital culture, builds organized content plans, and uses performance data to continuously improve results.

Qualifications

• 3-5+ years of experience managing social media for a consumer-facing brand, preferably in luxury, fashion, beauty, jewelry, or lifestyle.
• Proven ability to identify trends and translate them into successful social content and campaigns.
• Experience managing content calendars and overseeing cross-functional content production.
• Strong understanding of Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms.
• Experience managing and developing creative talent.
• Strong analytical skills with experience using social media analytics and reporting tools to measure performance and inform recommendations.
• Exceptional organizational, communication, and project management skills.
• Proficiency in Sprout Social or similar social media management platforms, along with PowerPoint, Google Slides, and Excel.

Responsibilities

• Partner with the Director of Social Media & Influencer Marketing to execute Effy’s organic social media strategy across all platforms.
• Own and manage the organic social content calendar, ensuring alignment with brand priorities, product launches, seasonal campaigns, and key business initiatives.
• Conceptualize innovative content ideas, campaigns, recurring series, and storytelling opportunities that strengthen the Effy brand and drive engagement.
• Stay ahead of social media trends, emerging platforms, creators, and cultural moments, identifying opportunities to keep the brand relevant and culturally connected.
• Coordinate with internal teams, agencies, photographers, influencers, and creative partners to deliver high-quality content on schedule.
• Schedule and publish content across all social channels while maintaining a consistent brand voice and elevated visual identity.
• Collaborate closely with Product, PR, Creative, E-commerce, and Marketing teams to support launches, campaigns, and brand initiatives.
• Partner with the paid social team to develop creative informed by organic performance and apply paid learnings to future organic content.
• Build relationships with platform partners, including Instagram and TikTok, to stay informed on new features, best practices, and growth opportunities.
• Track, analyze, and report on social media performance, preparing regular reports and executive presentations that provide actionable insights and recommendations.
• Monitor competitor activity and industry best practices, proactively identifying opportunities to elevate Effy’s social presence and keep the brand at the forefront of the luxury conversation.
• Leverage AI-powered tools to accelerate ideation, content planning, creative briefing, research, reporting, and workflow efficiency while maintaining Effy's premium brand standards.

Skills

Social media strategy

Project management

Content planning

Team management

Analytics

Tools

Sprout Social

PowerPoint

Google Slides

Excel

Job description

Effy Jewelry is seeking a highly organized, creative Social Media & Content Manager to lead the day-to-day organic social presence from our NYC headquarters. You will partner with the Director of Social Media & Influencer Marketing to translate trends into elevated, luxury-first content and campaigns.

The ideal candidate thrives on digital culture, builds organized content plans, and uses performance data to continuously improve results.