Loyalty Marketing Manager

Insight Global; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Insight Global in New York, NY seeks a Manager, Loyalty Strategy to own and evolve customer loyalty programs designed to strengthen engagement, increase retention, and improve the overall customer experience. This role coordinates across Marketing, Finance, Digital and Care to ensure initiatives are strategically developed and launched.

The ideal candidate blends customer strategy, analytics and cross-functional leadership to shape the future of customer loyalty and drive measurable business

Qualifications

• Five or more years in customer base management, retention, loyalty or lifecycle marketing.
• Track record designing loyalty or retention programs and proving them against matched control.
• Comfortable writing a campaign brief, sizing an opportunity and defending the economics with Finance and Pricing.
• Able to work across Marketing, Customer Communications, Care, Retention, Digital and MarTech without owning those teams.
• Strong technical skills: PowerPoint, Excel, Tableau, Adobe and CRM.

Responsibilities

• Own and evolve customer loyalty programs designed to strengthen engagement, increase retention, and improve the overall customer experience.
• Coordinate across Marketing, Customer Communications, Finance, Pricing, Digital, Care and Retention teams to ensure initiatives are strategically developed, launched and optimized.
• Blend customer strategy, analytics and cross-functional leadership to drive measurable business impact and shape the future of customer loyalty.

Skills

Customer retention

Loyalty programs

Campaign briefs

Cross-functional collaboration

Analytics

PowerPoint

Excel

Tableau

Adobe

CRM software

Job description

• Five or more years in customer base management, retention, loyalty or lifecycle marketing, ideally in cable, telecom or another subscription business.
• Track record designing loyalty or retention programs and proving them against matched control.
• Comfortable writing a campaign brief, sizing an opportunity and defending the economics with Finance and Pricing.
• Able to work across Marketing, Customer Communications, Care, Retention, Digital and MarTech without owning those teams.
• Strong technical skills, including PowerPoint, Excel, Tableau, Adobe 8 (or other CRM)

Job Description

A leading telecommunications provider is seeking a Manager, Loyalty Strategy to own and evolve customer loyalty programs designed to strengthen engagement, increase retention, and improve the overall customer experience. This individual will serve as the key point of coordination across Marketing, Customer Communications, Finance, Pricing, Digital, Care, and Retention teams, ensuring loyalty initiatives are strategically developed, successfully launched, and continuously optimized. This is an ideal opportunity for someone who enjoys blending customer strategy, analytics, and cross-functional leadership to drive measurable business impact and shape the future of customer loyalty.