Loyalty Manager

Delavanchevy; Galesburg (IL); Sur place; USD 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, and Vision Insurance

401(k) Retirement Plan with Company Me

Paid Time Off

Life Insurance

Employee Assistance Program

Daily Pay Options

Employee Discounts on Vehicles, Parts,

Ongoing Training and Professional Dev

Career Advancement Opportunities

Résumé du poste

Kunes Auto Group is seeking a Loyalty Manager to own our loyalty program, retention campaigns, and customer lifecycle communications. You\'ll work with Sales, Service, BDC, and Marketing to grow customer lifetime value, repeat purchases, and referrals.

This role focuses on designing programs, analyzing data, coordinating campaigns, and reporting ROI to leadership. A strong background in automotive retail and CRM is required.

Qualifications

• 3+ years in Automotive Retail, Auto Sales Management, CRM, Marketing, or Customer Experience required.
• Dealership experience strongly preferred
• Proven track record managing customer retention or loyalty programs
• Strong analytical skills and comfort with CRM and DMS reporting tools such as DriveCentric, DealerSocket, Tekion, or CDK
• Excellent communication and relationship-building skills, with customers and across departments
• Project management skills and the ability to run multiple campaigns at once
• Valid driver's license and clean driving record

Responsabilités

• Design, launch, and manage customer loyalty programs and retention initiatives across Sales and Service
• Analyze customer data to find retention and conquest opportunities
• Partner with Sales and Service to build campaigns that drive repeat vehicle purchases
• Own the customer touchpoint cadence: post-sale follow-up, service reminders, and win-back campaigns
• Monitor retention metrics and report on program ROI
• Manage third-party loyalty tools and CRM workflows
• Collaborate with Marketing on loyalty content and campaigns
• Train sales and service advisors on relationship-building practices
• Track referral programs and reward advocacy
• Report weekly to dealership leadership on performance
• Resolve escalated customer relationship issues with management

Connaissances

CRM experience

Analytical skills

Communication

Relationship building

Project management

Leadership

Outils

DriveCentric

DealerSocket

Tekion

CDK

Description du poste

Description

Kunes Auto Group, one of the fastest growing dealerships in the Midwest is looking for a Loyalty Manager to turn first-time buyers into customers for life. You'll own our dealership's loyalty program, retention campaigns, and customer lifecycle communications. Working with Sales, Service, BDC, and Marketing, you'll grow customer lifetime value, repeat purchases, and referrals.

This is a Monday - Friday 8:00 - 5:00 position

What You'll Do

• Design, launch, and manage customer loyalty programs and retention initiatives across Sales and Service
• Analyze customer data, including purchase history, service visits, and lease or finance maturity dates, to find retention and conquest opportunities
• Partner with Sales and Service to build equity mining and lease-end or loan-payoff campaigns that drive repeat vehicle purchases
• Own the customer touchpoint cadence: post-sale follow-up, service reminders, anniversary and birthday outreach, and win-back campaigns for lapsed customers
• Monitor and improve retention metrics, including repeat purchase rate, service retention rate, Net Promoter Score, and customer lifetime value
• Manage third-party loyalty and retention tools and CRM workflows, keeping data accurate and automated communications on time
• Collaborate with Marketing on loyalty content, direct mail, email, and digital campaigns
• Train and coach sales and service advisors on relationship-building practices that support retention goals
• Track referral programs and reward customer advocacy
• Report weekly to dealership leadership on program performance and ROI
• Resolve escalated customer relationship issues that affect long-term loyalty, working with Sales and Service management

Requirements

What You Bring

• 3+ years in Automotive Retail, Auto Sales Management, CRM, Marketing, or Customer Experience required.
• Dealership experience strongly preferred
• A proven track record managing customer retention or loyalty programs
• Strong analytical skills and comfort with CRM and DMS reporting tools such as DriveCentric, DealerSocket, Tekion, or CDK
• Excellent communication and relationship-building skills, with customers and across departments
• Project management skills and the ability to run multiple campaigns at once
• Valid driver's license and clean driving record

Compensation

• $36K base + commission = $80K - $120K annually

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan with Company Match
• Paid Time Off
• Life Insurance
• Employee Assistance Program
• Daily Pay Options
• Employee Discounts on Vehicles, Parts, and Service
• Ongoing Training and Professional Development
• Career Advancement Opportunities Throughout Kunes Auto Group

Physical Requirements

The employee must be able to perform the duties below.

• Inspect vehicles in a variety of weather conditions
• Maintain a high activity level moving between departments to make sure every lead and customer in the pipeline is handled properly
• Regular communication with all Managers to support clear, consistent information flow
• Attend management and leadership meetings on store performance and growth opportunities

Kunes Auto Group is an Equal Opportunity Employer