Loyalty Campaign Lead — Data-Driven Marketing

Family Fare, LLC; Byron Township (MI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Total Rewards benefits

Job summary

SpartanNash, headquartered in Byron Center, Michigan, seeks a Loyalty Campaign Planner to lead end-to-end promotional campaigns across multiple channels. You’ll own offer configuration, testing, and optimization to drive sales, engagement, and loyalty.

The role requires a bachelor’s in marketing or related field and 3–5+ years in marketing, with strong analytics, cross-functional collaboration, and attention to detail. Travel up to 10% may be needed.

Qualifications

• Bachelor’s degree in Advertising, Marketing, or related field or equivalent combination of education and experience.
• 3 to 5+ years job experience in Marketing, Advertising, or related area.
• Strong analytical, problem-solving, and organizational skills.

Responsibilities

• Own the end-to-end setup, configuration, and deployment of loyalty and promotional offers across platforms such as EME, NCR, ECRS, Inmar.
• Coordinate promotional execution activities to ensure campaigns launch accurately and on time.
• Develop and execute testing and QA processes to validate offer functionality and customer experience prior to launch.

Skills

Campaign management

Promotions & offers

Cross-functional collaboration

Data analysis

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

CRM systems

Campaign management platforms

Job description

SpartanNash, headquartered in Byron Center, Michigan, seeks a Loyalty Campaign Planner to lead end-to-end promotional campaigns across multiple channels. You’ll own offer configuration, testing, and optimization to drive sales, engagement, and loyalty.

The role requires a bachelor’s in marketing or related field and 3–5+ years in marketing, with strong analytics, cross-functional collaboration, and attention to detail. Travel up to 10% may be needed.