Long Term Care Marketer

MGM Healthcare; Steelville (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

PTO accrual

Job summary

Steelville Care and Rehab is seeking a proactive Business Development Liaison to grow center census and build strong referral networks. You will lead marketing initiatives, engage with physicians and community partners, and guide prospective residents and families through the admissions process.

The role emphasizes maintaining excellent customer service, coordinating admissions, and promoting positive community relations to support sustained center occupancy and high resident satisfaction.

Qualifications

• Bachelor’s degree in marketing or healthcare management; related fields also considered.
• Experience in long-term care is preferred.
• Excellent communication and relationship-building abilities.
• Must be able to operate a vehicle.

Responsibilities

• Identify and implement strategies to maximize center census and admissions.
• Develop marketing plans for center long- and short-term goals.
• Promote the center with referral sources, physicians, community and media.
• Conduct tours for prospective residents and families.
• Receive resident referrals and track activity daily.
• Coordinate admissions and ensure smooth transitions from acute to post-acute care.

Skills

Communication skills

Relationship management

Organizational skills

Vehicle operation

Education

Bachelor’s degree in marketing

Job description

At Steelville Care and Rehab, we deliver the highest quality of care for every resident through our most valuable asset: you. We seek compassionate and thoughtful individuals who share our passion for exceptional care in senior living. Steelville Care and Rehab partners with a vast network of skilled nursing centers across two states to support our small team environment of caring professionals with the resources and benefits of a large enterprise. Your legacy of excellence begins when you join us at Steelville Care and Rehab

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Pay, Benefits and Perks of Business DevelopmentLiaison:

• Competitive Pay Based on Experience
• Immediately accrue more PTO as you work! (full-time only)
• 6 Observed Holidays with premium pay or leave + 1 Floating Holiday for full-time employees
• Up to $5,000 per in tuition/education reimbursement per calendar year for approved program of study
• Take home up to 75% of your net earned wages at the end of every shift
• 401(k) Retirement plan with company-matched contributions after 1 year of employment
• Medical (Teledoc Included), Dental, Vision, Life and other voluntary Insurances for full-time employees

Essential Functions ofBusiness DevelopmentLiaison:

• Identify and employ strategies to maximize center census, implements an effective streamlined admissions process on a 24 hour, seven days a week basis, and ensure a high level of resident satisfaction.
• Develop and implement a comprehensive marketing plans and programs for the center’s long- and short-term goals
• Promote the center when interacting with referral sources, business leaders, physicians, the community and the media; establish collaborative relationships with referral sources.
• Conduct tours of center for prospective residents and family members.
• Receive resident referrals and track activity daily.
• Contact families of potential residents to invite them for a tour of the center.
• Provide excellent customer service and communication to facilitate seamless transition for patients from acute settings to post-acute care; assist with arrangements and confirmations of all admissions.
• Advise referral sources, residents and/or families of admission requirements as established by the center and health maintenance organizations.
• Assemble admission and sales packets.
• Provide center information and follow-up.
• Promote public relations of the center to outside community and other healthcare providers.
• Maintain working relationship with referring community agencies
• All other duties as assigned.

Qualifications ofBusiness Development Liaison:

• Bachelors’ degree in marketing, healthcare management, or other applicable field of study is preferred; a combination of education and applicable professional experience will be considered.
• Prior experience in long-term care industry is preferred.
• Effective communication, relationship management, and organizational skills are necessary to perform successfully in this role.
• Must be able to operate a vehicle
• Candidates must maintain a working email address and phone number for employer communication.

EEO Statement:

Our facility provides equal employment opportunities. We are committed to complying with all state, federal, and local laws that prohibit discrimination in employment, including recruitment, hiring, placement, promotion, transfers, compensation, benefits, training, programs, reductions in workforce, termination, and recall. Our facility strives to provide equal opportunity for employment to all individuals who are properly qualified and able to perform the duties of their employment, without regard to employees’ legally-protected characteristics (“protected class”) including: age, sex, race, color, creed, religion, national origin, ancestry, citizenship, marital status, pregnancy, medical condition, physical or mental disability, sexual orientation, gender identity, sex stereotyping, or genetic information.