Localization Vertical Product Manager

Francisco Partners; Mountain View (CA); On-site; USD 146,000 - 342,000; Full time

Job summary

Francisco Partners is looking for a product manager to lead a local commerce vertical. In this role, you will define the strategy for local services, drive launches, and integrate AI capabilities into the product. The ideal candidate has extensive experience in product management, especially launching categories in consumer marketplaces.

The position is based in Mountain View, California, and offers a competitive salary range between $146,000 and $342,000 annually.

Qualifications

• 6+ years in product management with lead-level experience.
• Proven experience launching a category from zero to one at a consumer marketplace.
• Expertise in local commerce and services verticals.

Responsibilities

• Own the strategy and execution for a local commerce vertical.
• Drive category launches and validate market demand.
• Collaborate with engineering on AI/LLM integrations.

Skills

Product management

Marketplace dynamics

Go-to-market strategy

AI/LLM capabilities

Job description

About the role

We are building an AI-native local commerce platform that connects consumers with local businesses and services. You will own a local services or local commerce vertical end to end - from zero to one - defining the category strategy, shaping the product, and driving the go-to-market motion that takes it from launch to scale. This is a builder role for someone who has stood up a new vertical at a consumer marketplace and wants to do it again, faster, with AI at the core.

What you’ll do

• Own a local commerce / local services vertical end to end: strategy, roadmap, launch, and growth - including category P&L or GM-style ownership.
• Take new categories from 0 to 1: validate demand, define the MVP, launch, and iterate toward product-market fit.
• Drive go-to-market for category launches - supply acquisition, consumer demand, pricing, and marketplace liquidity.
• Partner with engineering and data science to embed AI/LLM capabilities into the core consumer and merchant experience.
• Use marketplace metrics (conversion, liquidity, retention, take rate) to prioritize and to prove impact.

What we’re looking for

• 6+ years in product management, with Senior / Lead / Principal / Staff / Group PM scope.
• Demonstrated 0 to 1 launch of a new local services or local commerce vertical at a consumer marketplace - not a single feature, but a category.
• Both vertical category depth AND local-platform experience - you have built within a specific category and on a local marketplace (these two together are the bar, not one alone).
• Hands‑on go-to-market ownership for a new category launch.
• Fluency with marketplace dynamics: two-sided supply/demand, liquidity, pricing, and unit economics.

Nice to have

• Experience at a US consumer marketplace such as Yelp, DoorDash, Thumbtack, Nextdoor, Instacart, Uber, Grubhub, Angi, or Gopuff.
• Track record with services-booking or home‑services marketplace products.
• Experience shipping AI/LLM-powered consumer features.
• Chinese local-life-services background (e.g., Meituan, Dianping) is a plus for our localization work.

Compensation

Annual base pay range: $146,000 - $342,000 USD.