Local SEO Strategist

Timmermann Group; Creve Coeur (MO); Hybride; USD 65 000 - 95 000; Plein temps

Résumé du poste

Timmermann Group seeks a Local SEO professional to craft and execute targeted strategies that boost client visibility in priority markets. You will manage Google Business Profiles, optimize local presence, and generate measurable outcomes through data-driven recommendations.

Responsibilities include building local strategies, sourcing local backlinks, and coordinating with cross-functional teams to align with broader organic and AI search efforts.

Qualifications

• 3+ years of Local SEO experience preferred.
• Strong knowledge of Google Business Profile, Google Maps, and Local Pack optimization.
• Experience with citations, reviews, NAP consistency, local landing pages, local backlinks, and multi-location SEO.
• Ability to diagnose Local SEO issues and prioritize the right actions.
• Experience managing multiple client accounts.
• Strong analytical, communication, and documentation skills.

Responsabilités

• Manage Google Business Profiles across multiple clients and locations, handling categories, services, listings, verification issues, duplicates, suspensions, and ownership conflicts.
• Build Local Visibility Strategy to improve Maps, Local Pack, and local organic visibility based on local research.
• Source local backlink opportunities through associations, directories, sponsorships, partnerships, local media, and community organizations.
• Support review strategy and reputation monitoring to strengthen client trust signals and local performance.
• Improve local content and pages, internal linking, and local content to boost relevance and rankings.
• Resolve platform-level issues by interacting with Google Support for profile disputes and suspensions.
• Coordinate with SEO and AISEO teams on local authority and AI visibility opportunities.
• Turn data into actionable recommendations for clients.
• Help improve Timmermann Group’s Local SEO processes, standards, and reporting.
• Deliver measurable results by building a deliberate Local SEO strategy for each client.

Connaissances

Local SEO

Google Business Profile

Analysis

Communication

Cross-team collaboration

Multi-location SEO

GA4 / Looker Studio

Rank tracking tools

Outils

Ahrefs

Screaming Frog

BrightLocal

Semrush

Moz Local

Yext

Local Falcon

Description du poste

Success in this role means building a deliberate Local SEO strategy for our clients, improving visibility in priority markets, strengthening their local search presence, and connecting that work to measurable business results.

• Manage Google Business Profiles: Manage and optimize Google Business Profiles across multiple clients and locations, handling categories, services, listings, verification issues, duplicates, suspensions, and ownership conflicts.
• Build Local Visibility Strategy: Develop strategies to improve Maps, Local Pack, and local organic visibility for each client, grounded in local keyword, competitor, citation, and geo-grid research.
• Source Local Backlink Opportunities: Identify relevant local backlink opportunities through associations, directories, sponsorships, partnerships, local media, and community organizations, and make sure links point to the most relevant client website, location page, or service page based on the opportunity and search intent.
• Support Review Strategy: Support review strategy and reputation monitoring to strengthen client trust signals and local performance.
• Improve Local Content & Pages: Recommend improvements to location pages, service-area pages, internal linking, and local content to strengthen relevance and rankings.
• Resolve Platform-Level Issues: Navigate duplicate citation and listing conflicts, and work directly with Google Support to resolve profile disputes, suspensions, incorrect merges, and other issues that require escalation beyond standard GBP management.
• Coordinate on Local & AI Authority: Coordinate with SEO and AISEO teams on local authority, entity consistency, and AI visibility opportunities, connecting local strategy to the agency’s broader organic and AI search work.
• Turn Data Into Recommendations: Track performance and turn local ranking, traffic, call, and lead data into clear, actionable recommendations for clients.
• Improve How We Work: Help improve Timmermann Group’s Local SEO processes, standards, and reporting, raising the bar for Local SEO across the agency.
• Deliver Measurable Results: Build a deliberate Local SEO strategy for each client, improving visibility in priority markets, strengthening local search presence, and connecting that work to measurable business results.
• Work Flexibly: Work primarily remotely, camera-ready from your dedicated workspace, and meet regularly with clients and internal teams. Collaborate and connect in person, as needed, at our St. Louis HQ.

What Sets You Up for Success

• U.S.-based candidates only
• Ability to meet at TG headquarters in St. Louis, MO, as needed.
• 3+ years of Local SEO experience preferred
• Strong knowledge of Google Business Profile, Google Maps, and Local Pack optimization
• Experience with citations, reviews, NAP consistency, local landing pages, local backlinks, and multi-location SEO
• Understanding of how to evaluate local link opportunities and choose the correct client page to receive the link
• Ability to diagnose Local SEO issues and prioritize the right actionsExperience managing multiple client accounts
• Strong analytical, communication, and documentation skills
• Proactive, detail-oriented, and comfortable collaborating across teams
• Experience with Google Business Profile, Google Search Console, GA4, Ahrefs, Google Maps, Looker Studio, Screaming Frog, and local rank tracking tools

Nice to Have

• Proficiency with BrightLocal is a strong plus, especially Local Search Grid, citation tracking, GBP auditing, and competitor analysis
• Experience with Local Falcon, Whitespark, Semrush, Moz Local, Yext, Places Scout, or similar tools

Timmermann Group participatesin the E-Verify program to confirm employment authorization of all newly hired employees. The E-Verify process is completed during new hire onboarding and completion of the Form I-9, Employment Eligibility Verification, at the start of employment. E-Verify is not used as a tool to pre-screen candidates.For more information on E-Verify, please visit www.uscis.gov.