Senior SEO Manager

Wpromote; El Segundo (CA); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Wpromote is seeking an experienced SEO leader to manage multi-client accounts from strategy to execution, focusing on local and ecommerce SEO, multi-location performance, and reputation programs. You will collaborate with client teams to align business goals with search initiatives, while guiding junior staff and driving cross-channel opportunities.

You will leverage GA/GA4, WordPress/Shopify/Magento familiarity, and AI-enabled insights to optimize content and technical foundations, and deliver

Competenze

• 4+ years experience doing SEO work for clients within an agency environment.
• 1-2 years client facing experience.
• Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses.
• Desire to lead strategy for multiple large growth SEO clients.
• Understand basics of SEO such as keyword research & website architecture.
• Familiar with Google Analytics and basics of content marketing.
• Experience with keyword research/data mining tools and competitive analysis.
• Google Apps (Docs, Sheets, Slides) proficiency required.
• Experience with CMS such as WordPress, Shopify, or Magento is a plus.
• Ability to quickly pick up new skills and learn new tasks.
• Proven track record of successful project management and multi-tasking with deadlines.
• Excellent written and verbal communication with attention to detail.
• Experience with local SEO for multi-location or service-area businesses and managing local listings.
• Understanding of online review/reputation workflows and escalation processes.
• Familiarity with AI-assisted search and LLM-based discovery, and ability to assess opportunities without overclaiming measurement.
• Ability to connect local and AI-search recommendations to client goals and business outcomes.

Mansioni

• Working on multiple client websites by implementing changes to comply with Google's best practices.
• Retain existing business while pursuing profitable growth opportunities in SEO investments and cross-channel upsells.
• Communicating regularly with clients to discuss goals and deliver results.
• Utilizing business acumen to work with client teams to identify business needs and campaign objectives.
• Strategizing with team members to craft creative solutions for clients.
• Tracking changes in organic, local, and AI-powered search and prioritizing recommendations.
• Creating reports to gauge progress and inform clients of value.
• Presenting findings to influence onsite content strategy.
• Leading the sales process and assisting in solution development and proposals.
• Working with client development teams to implement changes or do so with client approval.
• Mentoring junior staff and serving as a role model for the department.
• Managing local listings at scale, auditing business details, and measuring visibility and engagement.
• Building local reputation programs including review generation and sentiment analysis.
• Developing SEO strategies for AI-powered search and monitoring AI-generated citations.
• Translating AI-search findings into actionable content and technical recommendations.
• Educating clients and internal teams on search changes and incorporating opportunities into roadmaps.

Conoscenze

SEO strategy

Client-facing

Project management

Communication skills

Google Analytics

Keyword research

Website architecture knowledge

CMS familiarity

AI-assisted search understanding

Local SEO

Data analysis

Cross-channel upsells

Strumenti

Keyword research tools

Competitive analysis tools

GA/GA4

WordPress knowledge

Shopify/Magento knowledge

Google Apps (Docs, Sheets, Slides)

Descrizione del lavoro

You Will Be

• Working on multiple client websites by implementing changes to various aspects in order to comply with Google's best practices and attain client website goals

• Expected to retain existing business, while pursuing profitable growth opportunities in assigned clients accounts, both in SEO investments and cross-channel upsells.

• Communicating regularly with clients to discuss goals and deliver results

• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.

• Strategizing with team members to come up with creative solutions for our clients.

• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner

• Tracking changes in organic, local, and AI-powered search; evaluating their likely impact on client goals; and turning relevant changes into prioritized recommendations

• Creating reports to gauge progress and inform the client of the value being provided

• Presenting your findings to the client in order to influence their onsite content strategy

• Leading the sales process and partner with others as appropriate to assist in solution development and proposal delivery

• Working with a client's development team to implement changes to their website or on your own with approval from the client.

• Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team

• Managing local listings at scale by auditing and maintaining business details across directories and platforms, identifying duplicates and inconsistencies, coordinating corrections, and measuring local visibility and engagement.

• Building local reputation programs with clients, including review-generation strategy, response guidance, escalation workflows, and analysis of review volume, ratings, sentiment, and recurring themes.

• Developing SEO strategies for AI-powered search and answer experiences by improving content and technical foundations for discovery, and monitoring how clients appear in AI-generated answers and citations.

• Evaluating priority topics and query patterns, then translating AI-search visibility and citation findings into actionable content and technical recommendations.

• Educating clients and internal teams on changes in search, separating measurable results from emerging or directional indicators and incorporating new opportunities into SEO roadmaps and reporting.

You Must Have

• 4+ years experience doing SEO work for clients within an agency environment

• 1-2 years client facing experience

• Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses, local listings, and location-level performance measurement.

• Desire to lead strategy for multiple large growth SEO clients

• Understand the basics of SEO such as keyword research & website architecture

• Familiar with Google Analytics, and grasp the basics of content marketing

• Experience with keyword research/data mining tools and competitive analysis

• Google Apps (Docs, Sheets, Slides) and Internet proficiency are required

• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)

• Ability to quickly pick up new skills and learn new tasks

• Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required

• Excellent communication skills, both written and oral while paying close attention to detail

• Experience with local SEO for multi-location or service-area businesses and managing local listings through directories or listing-management tools.

• Understanding of online review and reputation workflows, including response practices, escalation, and performance analysis.

• Familiarity with AI-assisted search and LLM-based discovery, and the ability to assess opportunities without overstating what current measurement can prove.

• Ability to connect local and AI-search recommendations to client goals and business outcomes, and prioritize work across multiple accounts.

• A proactive approach to collaborating with others and managing workload