Google Business Profile Specialist - Charlotte, NC

Market My Market; Charlotte (NC); On-site; USD 50,000 - 65,000; Full time

Job summary

A leading digital marketing agency in Charlotte is seeking a Google Business Profile Specialist. This full-time hybrid role focuses on optimizing clients' Google Business Profiles and enhancing local SEO strategies to drive leads. Candidates should have at least 4 years of local SEO experience and a Bachelor's degree in a relevant field. The position offers a salary range of $50,000 – $65,000.

Qualifications

• 4 years of local SEO experience required.
• Proven ability to develop comprehensive SEO strategies.
• Proficient in complex analytical problem-solving.

Responsibilities

• Lead creation and optimization of Google Business Profiles.
• Conduct SEO opportunity research and develop strategies.
• Provide regular reporting on performance and trends.

Skills

Local SEO experience

Keyword research methodologies

Analytical problem-solving

Managing Google Business Profiles

Experience with Google Analytics

Education

Bachelor’s degree in a relevant field

Tools

Google Analytics

Google Search Console

Ahrefs

Job description

Google Business Profile Specialist – Charlotte, NC

Join to apply for the Google Business Profile Specialist – Charlotte, NC role at Market My Market

Reporting to the Director of SEO, the Google Business Profile Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical and dental clients who are located across the country and are looking to grow their presence in their own local market. The role is critical for improving clients’ visibility in local search results and driving data‑driven marketing strategies alongside the in‑house SEO team. The Google Business Profile Specialist will be responsible for managing and improving results for 200+ Google Business Profiles.

This is a full‑time hybrid position based in Charlotte, NC.

Responsibilities

• Lead the creation, maintenance, and ongoing optimization of Google Business Profiles.
• Spearhead collaboration with cross‑functional teams to ensure alignment between SEO efforts, content creation, and link‑building initiatives.
• Conduct SEO opportunity research, including share of voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic, and improve efficiency.
• Conduct thorough website audits to identify content and technical SEO issues and opportunities, building a continuous improvement cycle.
• Work with development and IT teams to optimize website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data‑driven decision making, conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
• Stay up‑to‑date on Google algorithm updates, best practices in local SEO, analytics, and industry trends that could impact business performance.
• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements

• 4 years of local SEO experience.
• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g., franchise, retail, etc.) at scale is a plus.
• Track record of restoring suspended listings.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance.
• Proficient in complex analytical problem‑solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast‑paced and dynamic environment.
• Bachelor’s degree in an analytically oriented discipline such as business, economics, statistics, or a technology‑oriented discipline.

Qualities we look for in an ideal team member

• Discipline and organization to work remotely or in a hybrid setting if in the Charlotte, NC area.
• Responsiveness and consistent communication.
• Someone that wants to be an industry expert for their main competencies.
• Is always experimenting and keeping up with SEO trends.

About the position

We are looking for someone with a passion for SEO and an environment focused on ongoing high‑level SEO. This is a full‑time remote position. The salary range for this role is $50,000 – $65,000.