Local SEO Account Manager (Google Business Profile)

Pavago; United States; Remote; USD 75,000 - 97,000; Full time

Job summary

Pavago is seeking an experienced Local SEO Account Manager (GBP) to own GBP optimization and Local SEO strategies for a portfolio of U.S.-based clients. This client-facing role involves hands-on management of 15–20 accounts, developing optimization strategies, monitoring performance, and presenting monthly results.

In this remote position, you will build long-term client relationships, stay current with GBP updates, and collaborate with internal teams to deliver on time.

Qualifications

• 5+ years of hands-on Local SEO or GBP optimization experience.
• Proven experience optimizing Google Business Profiles (GBP).
• Strong knowledge of Local SEO ranking factors, Google Maps optimization, citations, NAP consistency, and reviews.
• Experience managing multiple client accounts simultaneously.
• Experience preparing and presenting client performance reports.
• Excellent written and verbal English communication skills.
• Strong project management and organizational skills.
• Ability to prioritize multiple accounts in a fast-paced remote environment.

Responsibilities

• Manage a portfolio of approximately 15–20 client accounts.
• Build strong client relationships through regular communication and monthly strategy meetings.
• Serve as the primary point of contact for assigned clients.
• Understand each client's business goals and develop Local SEO strategies that align with their objectives.
• Identify opportunities to improve client retention and long-term account growth.
• Collaborate with internal teams to ensure projects are delivered on time.
• Optimize and manage Google Business Profiles to improve visibility in Google Search and Maps.
• Develop and execute Local SEO strategies to improve local rankings and customer engagement.
• Monitor ranking improvements, profile engagement, reviews, and local visibility.
• Prepare clear monthly reports highlighting key Local SEO and GBP performance metrics.
• Present campaign performance, insights, and recommendations during client meetings.
• Support leadership with reporting for strategic or high-value accounts.

Skills

Local SEO

GBP optimization

Client management

Reporting & analytics

English communication

Tools

BrightLocal

Whitespark

Moz Local

SEMrush

Ahrefs

Job description

Local SEO Account Manager (Google Business Profile)

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

We're looking for an experienced Local SEO Account Manager to own the delivery of Google Business Profile (GBP) optimization and Local SEO strategies for a portfolio of U.S.-based clients.

This is a client-facing, hands-on role where you'll manage approximately 15–20 client accounts, helping businesses improve their visibility in Google Search and Google Maps through effective Google Business Profile optimization and Local SEO best practices.

You'll be responsible for developing optimization strategies, monitoring performance, presenting monthly reports, and building long-term client relationships while continuously identifying opportunities to improve local search performance.

If you enjoy combining technical Local SEO expertise with client communication and strategic account ownership, we'd love to hear from you.

Responsibilities

Client Account Management

• Manage a portfolio of approximately 15–20 client accounts.
• Build strong client relationships through regular communication and monthly strategy meetings.
• Serve as the primary point of contact for assigned clients.
• Understand each client's business goals and develop Local SEO strategies that align with their objectives.
• Identify opportunities to improve client retention and long-term account growth.
• Collaborate with internal teams to ensure projects are delivered on time.

Google Business Profile & Local SEO

• Optimize and manage Google Business Profiles to improve visibility in Google Search and Google Maps.
• Develop and execute Local SEO strategies to improve local rankings and customer engagement.
• Manage citation building and citation cleanup to ensure NAP consistency across directories.
• Monitor and improve online review performance and reputation management.
• Identify optimization opportunities based on Local SEO performance data.
• Stay current with Google Business Profile updates, algorithm changes, and Local SEO best practices.

Reporting & Performance

• Prepare clear monthly reports highlighting key Local SEO and GBP performance metrics.
• Present campaign performance, insights, and recommendations during client meetings.
• Monitor ranking improvements, profile engagement, reviews, and local visibility.
• Provide actionable recommendations for continuous performance improvement.
• Support leadership with reporting for strategic or high-value accounts.

Tools & Process Improvement

• Utilize Local SEO tools to monitor rankings, citations, and profile performance.
• Evaluate and recommend tools that improve operational efficiency and service delivery.
• Learn and utilize internal reporting platforms.
• Continuously improve workflows and optimization processes.

What Makes You a Perfect Fit

You enjoy helping local businesses grow through Google Business Profile optimization and Local SEO. You're comfortable managing multiple client accounts, presenting performance results, and turning data into actionable recommendations. You're organized, proactive, and confident working independently in a remote environment while maintaining exceptional client relationships.

Required Experience & Skills

Must-Have

• 5 or plus years of hands-on experience managing Local SEO campaigns or Google Business Profile optimization.
• Proven experience optimizing Google Business Profiles (GBP).
• Strong knowledge of Local SEO, including:
• Local ranking factors
• Google Maps optimization
• Citation management
• NAP consistency
• Review management
• Local keyword optimization
• Experience managing multiple client accounts simultaneously.
• Experience preparing and presenting client performance reports.
• Excellent written and verbal English communication skills.
• Strong project management and organizational skills.
• Ability to prioritize multiple accounts in a fast-paced remote environment.
• Comfortable meeting directly with U.S.-based clients.

Nice-to-Have

• Previous agency or white-label marketing experience.
• Experience working with U.S.-based clients.
• Familiarity with tools such as BrightLocal, Whitespark, Moz Local, SEMrush, or Ahrefs.
• Experience evaluating and implementing digital marketing tools.
• Knowledge of broader SEO best practices.

What Does a Typical Day Look Like?

• Review the performance of assigned client accounts.
• Optimize Google Business Profiles and Local SEO campaigns.
• Monitor rankings, citations, reviews, and local search visibility.
• Meet with clients to review monthly performance and recommend optimization strategies.
• Coordinate with internal teams to execute client deliverables.
• Identify opportunities to improve workflows and client results.

Key Metrics for Success (KPIs)

• Improvement in Google Business Profile performance.
• Growth in local search rankings and Google Maps visibility.
• Client retention and satisfaction.
• Timely delivery of monthly reports.
• Successful management of 15–20 client accounts.
• Consistent implementation of Local SEO best practices.

Interview Process

1. Initial Recruiter Screening
2. Client Interview
3. Offer Stage