Local Sales Manager, WCPO

The E.W. Scripps Company in; Cincinnati (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

WCPO is seeking a Local Sales Manager in Cincinnati to lead a team of Account Executives and drive multi-platform advertising solutions across broadcast, digital, OTT, and email targeting. You will coach, guide strategy, and deliver measurable growth for local businesses.

You'll collaborate with the Director of Sales and other leaders to train, motivate, and develop talent, forecast revenue, and manage budgets while maintaining strong client relationships in a fast-paced environment.

Qualifications

• Bachelor's degree in business or related field or equivalent experience preferred.
• 7+ years proven success in media sales.
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities.
• Valid driver's license and ability to meet company insurance requirements.

Responsibilities

• Lead and direct a team of Local Sales Account Executives to achieve revenue goals.
• Collaborate with DOS and other departments to meet station objectives.
• Negotiate ratings, rates and budgets for clients.
• Develop and maximize multi-platform advertising solutions for local businesses.
• Forecast sales revenue and manage department expenses to hit financial targets.

Skills

Sales leadership

Team coaching

Strategic selling

Negotiation

Media sales

Education

Bachelor's degree or equivalent experience in business

Tools

SSP (Scripps Sales Process)

Job description

Are you a proven sales leader who knows how to inspire a team, build winning strategies, and drive real results? WCPO is looking for a Local Sales Manager who thrives at the intersection of media, marketing, and leadership. In this role, you'll guide a talented team of Account Executives to help local businesses grow by connecting them with customers through a powerful suite of multi-platform advertising solutions — from broadcast television to Over The Top (OTT) video, SEO/SEM, social media, digital display, and email targeting. If you're energized by coaching people, developing creative sales strategies, and making a measurable impact in your market, we want to hear from you.

WHAT YOU'LL DO:

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

WHAT YOU'LL NEED:

Bachelor's degree in business or related field or equivalent experience preferred Generally, 7+ years proven success in media sales Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHAT YOU'LL BRING:

• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
• Proven ability to manage multiple tasks in a fast-paced environment
• May require some travel

WHERE YOU'LL LIVE, WORK, AND PLAY:

Cincinnati is a city that punches well above its weight — a vibrant, welcoming river city with a rich history, world-class culture, and a food scene that has earned national recognition. The Cincinnati Art Museum, the Cincinnati Symphony Orchestra, and the American Sign Museum are just a few of the cultural gems that make the city a destination in its own right. The revitalized Over-the-Rhine neighborhood, with its stunning 19th-century architecture, craft breweries, and acclaimed restaurants, has become one of the most celebrated urban districts in the Midwest. Sports are a serious way of life here. Cincinnatians are passionate about the Bengals, the Reds, and FC Cincinnati — and attending a game at Paycor Stadium or Great American Ball Park along the Ohio River is an experience unlike any other. Beyond the stadiums, the region offers beautiful parks, miles of trails along the Little Miami Scenic Trail, and easy access to the rolling hills of both Ohio and Northern Kentucky, making it a great place for hikers, cyclists, and outdoor enthusiasts. Cincinnati is also an incredibly affordable place to live, with a strong job market, diverse and distinct neighborhoods — from Hyde Park and Oakley to Covington just across the river in Kentucky — and a genuine sense of community. Whether you're raising a family, building a career, or simply looking for a city with authentic character and momentum, Cincinnati delivers on all fronts.

#LI-SM2 #LI-Onsite

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.