Local Sales Manager | Apple Valley News Now & Phase 3 Digital | Yakima, WA

Morgan Murphy Media; Kennewick (WA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Cell phone allowance

Gas allowance

Medical benefits

Dental benefits

Vision benefits

Life insurance

401(k)

Job summary

Apple Valley News Now is seeking a Local Sales Manager based in Yakima to lead a high-performing team of account executives, driving modern, integrated solutions across TV, streaming/CTV, web and social.

You'll coach, set activity standards, forecast revenue, manage pricing and inventory, and partner with senior leadership to grow new business and deepen relationships with local advertisers.

Qualifications

• 3+ years of success in media sales or digital marketing sales with leadership preferred.
• Experience building multi-platform solutions (TV + streaming/CTV + digital) for local decision makers.
• Coaching/mentoring mindset with field work and feedback.

Responsibilities

• Recruit, coach, and develop a team of Account Executives focused on solution-selling.
• Set clear expectations, drive activity, and build accountability and continuous improvement.
• Partner with leaders to execute revenue strategy, forecasting, and go-to-market priorities.
• Lead integrated sales planning across TV, streaming/CTV, O&O digital, and Phase 3 Digital.
• Join calls and ride-alongs to teach by doing and move opportunities forward.
• Support inventory and pricing strategy with disciplined ratings, avails, pacing, and yield.
• Identify new categories and key accounts; plan and execute growth.

Skills

Leadership experience

Multi-platform sales

Account management

Pricing & inventory strategy

Strong communication

Tools

CRM software

Sales analytics tools

Job description

Local Sales Manager | Apple Valley News Now & Phase 3 Digital | Yakima, WA

About Us

Apple Valley News Now and Phase 3 Digital are proud members of the Morgan Murphy Media family—family-owned, people-first, and deeply committed to serving the communities we live in. In the Yakima/Tri-Cities market, we help local businesses grow with high-impact storytelling and performance-driven marketing across broadcast, streaming/CTV, web, and social.

About This Opportunity

We’re looking for an experienced media sales leader to be based in our Yakima bureau office and help lead a high-performing local sales team. This role is for a modern seller–coach: someone who can grow revenue through great fundamentals (new business development, account strategy, inventory/rate management) and through today’s best practices (integrated TV + digital solutions, data-informed proposals, and measurable outcomes).

What You’ll Do

Recruit, coach, and develop a team of Account Executives focused on solution-selling and strong customer relationships.

Set clear expectations, drive activity, and build a culture of accountability, curiosity, and continuous improvement.

Partner with the General Sales Manager and other leaders to execute revenue strategy, forecasting, and go-to-market priorities.

Lead integrated sales planning across linear TV, streaming/CTV, O&O digital, and Phase 3 Digital services (including audience targeting and performance reporting).

Join sales calls and ride-alongs—teaching by doing and helping reps move opportunities forward.

Support inventory and pricing strategy with a disciplined approach to ratings, avails, pacing, and yield.

Identify new categories and key accounts, create a plan to win them, and help your team execute it.

What Success Looks Like

A motivated, well-coached team that consistently hits activity, pipeline, and revenue goals.

Growth in new local advertisers and deeper share of wallet with existing accounts.

More integrated proposals that connect brand storytelling with measurable digital performance.

Strong forecasting discipline and smart inventory management that protects rate integrity.

What We’re Looking For

3+ years of success in media sales and/or digital marketing sales; leadership experience strongly preferred.

Experience building multi-platform solutions (TV + streaming/CTV + digital) and communicating value clearly to local decision makers.

A coaching/teaching mindset—comfortable developing talent through consistent feedback and field work.

Strong business acumen with the ability to manage accounts, pricing, and inventory/rate strategy.

Comfort with modern sales tools: CRM discipline, pipeline management, and performance reporting.

A collaborative, community-minded approach consistent with Morgan Murphy Media’s values.

Compensation & Benefits

Base salary: $65,000–$75,000 (plus bonus opportunities tied to achieving revenue goals).

In addition, we provide a $150/month cell phone/gas allowance and a comprehensive benefits package including:

• Medical, dental, vision, prescription, life, and long-term disability insurance
• Employee Assistance Program (EAP) and flexible spending accounts
• 401(k)
• Work/life balance with vacation, sick, and personal days, plus nine paid holidays

Why This Role Is Exciting Right Now

You’ll sell the full modern toolkit—premium local video plus streaming/CTV and targeted digital—so clients can build brands and drive results.

You’ll be able to leverage premium sports partnerships in the market—including the Seattle Kraken and Seattle Mariners—as Apple Valley News Now is the official partner in the region.

You’ll lead in a market where community matters, and local businesses still rely on trusted local media to grow.

You’ll work for a family-owned company that invests for the long-term and recognizes performance.

APPLE VALLEY NEWS NOW IS AN EQUAL OPPORTUNITY EMPLOYER