Local Media Sales Leader: TV + Digital Growth

WISC-TV; Yakima (WA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Cell phone & gas allowance

Comprehensive benefits package

Job summary

Apple Valley News Now is seeking an experienced media sales leader based in our Yakima bureau to grow revenue through a coaching-focused, modern selling approach. You will recruit and develop Account Executives, drive activity and pipeline, and partner with leaders to execute a multi-platform revenue strategy across TV, streaming/CTV, and digital solutions.

The role emphasizes data-informed proposals, audience targeting, and performance reporting.

Qualifications

• 3+ years of success in media sales and/or digital marketing sales; leadership experience preferred.
• Experience building multi-platform solutions (TV + digital) and communicating value to local decision makers.
• Coaching mindset with ability to develop talent through feedback and field work.

Responsibilities

• Recruit, coach, and develop a team of Account Executives focused on solution-selling and strong customer relationships.
• Set clear expectations, drive activity, and build a culture of accountability and continuous improvement.
• Partner with the General Sales Manager and other leaders to execute revenue strategy, forecasting, and go-to-market priorities.
• Lead integrated sales planning across linear TV, streaming/CTV, O&O digital, and Phase 3 Digital services.
• Join sales calls and ride-alongs—teaching by doing and helping reps move opportunities forward.
• Support inventory and pricing strategy with disciplined ratings, avails, pacing, and yield.
• Identify new categories and key accounts, create a plan to win them, and help your team execute it.
• Base salary discussions and benefits alignment are part of the role.

Skills

Media sales leadership

Digital marketing sales

CRM discipline

Forecasting & pipeline

Tools

CRM software

Job description

Apple Valley News Now is seeking an experienced media sales leader based in our Yakima bureau to grow revenue through a coaching-focused, modern selling approach. You will recruit and develop Account Executives, drive activity and pipeline, and partner with leaders to execute a multi-platform revenue strategy across TV, streaming/CTV, and digital solutions.

The role emphasizes data-informed proposals, audience targeting, and performance reporting.