Local Sales Director - Broadcast

Forum Communications Co.; Fargo (ND); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision packages

Paid maternity and parental leave

Company-paid short-term disability and

life insurance

Critical illness coverage

Retirement benefits with company match

Generous PTO and volunteer hours

Job summary

Forum Communications Company seeks a Sales Director to drive revenue growth across broadcast and digital platforms in the Fargo area. You will lead a team of local Account Executives, develop go-to-market strategies, and collaborate with the General Sales Manager to exceed targets.

You will mentor sales staff, nurture advertiser relationships, and leverage data analytics to maximize opportunities while upholding the highest levels of integrity and customer service.

Qualifications

• Ideal candidate will have education in sales, advertising, marketing, communication and/or public relations; previous working experience may be considered in lieu of formal education.
• Previous experience developing and leading a sales team strongly preferred.
• Proven track record of effective business development and account management, with a customer focused approach to sales and service.
• Excellent communication and technological skills.

Responsibilities

• Lead a team of local Account Executives in broadcast and digital sales.
• Maintain, develop, and expand a local sales list.
• Initiate and participate in special promotions, packages, and new projects.
• Develop and execute go-to-market sales strategies to exceed revenue targets.
• Set targets, monitor performance, and provide insights to drive growth.
• Hire and lead new sales team members with senior support.
• Own the training process for sales personnel.
• Mentor, motivate, and support sales staff while maintaining high integrity.

Skills

Sales leadership

Account management

Strategic planning

Team mentoring

Communication

Education

Sales/Marketing degree

Tools

CRM (Salesforce)

MS Office

Job description

Description

WDAY, the number #1 station located in the Fargo, ND-Moorhead, MN metro area, broadcasts across the entire state of North Dakota, Western Minnesota, and Eastern South Dakota. WDAY is an award-winning station, taking home multiple Emmy awards as well as regional and national Edward R Murrow awards in recent years. They produce more live, local sports coverage than anyone in the region, and are the proud home of North Dakota State University Athletics and North Dakota High School Activities State Tournaments. WDAY is part of Forum Communications Company, a 5th-generation family-owned media company, and produces over 40 hours of local news, weather, and sports content each week, making them the most watched news station in the state of North Dakota and Western Minnesota.

Job Summary

The Sales Director is a strategic and results-driven leader responsible for driving revenue growth across all broadcast platforms. This role oversees the development and execution of innovative sales strategies, leads and mentors a high-performing sales team, and cultivates strong relationships with local and regional advertisers. The Sales Director leverages data, and market insights and analytics to maximize revenue opportunities. As a key member of the leadership team, this individual collaborates cross-functionally to align sales initiatives with overall business objectives while fostering a culture of accountability, creativity, and continuous growth.

Essential Functions

• Work directly with the General Sales Manager to lead a team of local Account Executives in broadcast and digital sales.
• Maintain, develop, and expand a local sales list.
• Initiate and fully participate in all special promotions, packages, and new projects.
• Proactively seek out new business clients and prospects, both on individual sales list and with the sales team.
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets.
• Set targets, monitor performance, and provide insights to drive sales growth.
• Hire and lead new sales team members with the help of the General Sales Manager.
• Own the training process for existing and new hire local sales team members.
• Motivate, mentor, and support sales team Account Executives.
• Maintain the highest level of integrity and customer service in all business activities.
• Diligently monitor active orders for correct copy, correct programming, and equitable rotation of spots to ensure the fewest number of credits necessary are needed.
• Establish and develop digital sales specialties within the existing sales team.

Qualifications

• Ideal candidate will have education in sales, advertising, marketing, communication and/or public relations; previous working experience may be considered in lieu of formal education.
• Previous experience developing and leading a sales team strongly preferred.
• Proven track record of effective business development and account management, with a customer focused approach to sales and service.
• Excellent communication and technological skills.
• Highly motivated and organized.
• Flexibility to travel, as necessary, to regional sales territories to develop and maintain strong and effective advertising relationships.
• Must possess a valid driver’s license and a driving record that is insurable by the company, and an acceptable level of vehicle insurance as required.

Expected compensation for this role is between $70,000 and $90,000/year, based on qualifications and experience. Uncapped commission potential that goes beyond the listed range.

About The Company

Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising.

Our teams are made up of passionate, purpose-driven people who thrive on collaboration, creativity, and continuous improvement. Along with a competitive benefits package, you’ll find real opportunities to learn, grow, and make an impact within a culture that celebrates ideas, values people, and knows how to have fun along the way. Come for the perks. Stay for the community.

Forum Communications Company offers the following to all Full-Time and 32-Hour Benefited employees:

• Health, dental, and vision packages
• Paid maternity and parental leave
• Company-paid short-term disability and life insurance
• Additional options for critical illness, accident, and hospital indemnity coverage
• Retirement benefits with company match
• Generous PTO and paid volunteer hours

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

FCC currently does not offer employer sponsorship.