Local Marketing Manager: Community Growth & Brand Presence

Coolray Heating, Cooling, Plumbing, Electrical; Marietta (GA); Presencial; USD 107.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

PTO

Health Insurance

Vision Insurance

Dental Insurance

401K with company match up to 30%

Life Insurance

Disability Insurance

Identity Theft Protection

Professional Development

Career Growth

Dynamic environment

Descripción de la vacante

Coolray Heating, Cooling, Plumbing, Electrical is seeking a Local Marketing Manager to bridge Coolray Atlanta operations with Wrench Marketing, activating local campaigns and partnerships that boost brand visibility and drive revenue. You will work closely with leadership to align investments with market opportunities and customer needs.

The role emphasizes community presence, events, content creation, and measuring impact on demand and loyalty.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Experience in local marketing, field marketing, community engagement, event marketing, customer experience, or a related discipline.
• Demonstrated ability to build relationships and represent a brand professionally in the community.
• Experience creating or capturing engaging organic social media content.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Strong relationship-building skills with field leaders, operations teams, vendors, community partners, and internal stakeholders.
• Proficiency with Microsoft Office 365, including Excel, PowerPoint, Outlook, Teams, and SharePoint.
• Ability to learn and effectively use business systems, marketing platforms, customer feedback tools, and reporting systems.
• Strong attention to detail, follow-through, and ability to work independently.
• Business-minded approach with the ability to evaluate information, recognize opportunities, and recommend practical action.
• Ability to work occasional evenings and weekends for community events, sponsorships, and local activations.
• Ability to lift up to 25 pounds and stand/walk for extended periods during events and activations.
• Valid driver's license and acceptable driving record.

Responsabilidades

• Develop and execute local marketing initiatives that increase Coolray Atlanta's visibility, customer engagement, and market presence.
• Coordinate local promotions, events, sponsorships, community partnerships, grassroots initiatives, and brand activations.
• Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, event organizers, and strategic partners.
• Identify new opportunities to increase brand awareness and establish Coolray Atlanta as a trusted local service provider.
• Represent Coolray Atlanta professionally at community events, sponsorships, networking opportunities, and other market-facing activities.
• Maintain an active understanding of local market trends, competitors, community activity, and customer needs.
• Partner with the General Manager, service line leaders, operations teams, and other local leaders to understand priorities and opportunities.
• Identify local market opportunities and customer experience gaps; recommend marketing opportunities.
• Identify opportunities to support HVAC, Plumbing, Electrical, Drain, Indoor Air Quality, Generator, and other service lines as appropriate.
• Develop local promotional ideas and communicate recommendations to Wrench Marketing for calendar inclusion.
• Bring customer, community, and market insights back to local leadership and Wrench Marketing.
• Help ensure marketing activity aligns with operational readiness and revenue goals.
• Work with Wrench Marketing to execute strategies, develop materials, and monitor performance.
• Provide local market insight to inform strategy, messaging, and campaign priorities.
• Monitor local marketing performance (lead quality, bookings, revenue impact, customer response) and optimize investments.

Conocimientos

Local marketing

Community engagement

Event marketing

Customer experience

Reputation management

Content creation

Social media

Relationship building

Project management

Communication

Driver's license

Educación

Bachelor's degree in Marketing, Communications, or Business

Herramientas

Microsoft Office 365

CRM

Marketing platforms

Descripción del empleo

Coolray Heating, Cooling, Plumbing, Electrical is seeking a Local Marketing Manager to bridge Coolray Atlanta operations with Wrench Marketing, activating local campaigns and partnerships that boost brand visibility and drive revenue. You will work closely with leadership to align investments with market opportunities and customer needs.

The role emphasizes community presence, events, content creation, and measuring impact on demand and loyalty.