B2B Lifecycle Marketing Advisor - Hybrid

Cigna; Philadelphia (Philadelphia County); Hybrid; USD 80,000 - 110,000; Full time

Job summary

An innovative health services organization is seeking a B2B Lifecycle Marketing Advisor to lead marketing campaigns from acquisition to retention. This role emphasizes omnichannel marketing strategies, focusing on audience-centric digital approaches. Collaborating with marketing and sales teams, you will optimize campaign budgets and measure performance to drive impactful results. If you have a strong background in B2B marketing and a passion for data-driven decision-making, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5-7+ years in B2B Marketing program planning and execution.
• Experience in digital marketing and direct marketing teams.

Responsibilities

• Define execution plans for B2B lifecycle campaigns.
• Measure campaign performance and analyze results.

Skills

B2B Marketing

Digital Marketing

Project Management

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or Business

Tools

Adobe Suite

Demandbase

Job description

B2B Lifecycle Marketing Advisor - Hybrid

The B2B Lifecycle Marketing Advisor supports the execution of various marketing campaigns throughout the B2B lifecycle, from acquisition through retention and cross-sell. This role will be responsible for executing direct marketing campaigns for Evernorth commercial employer and health plan prospects and clients, while demonstrating Omnichannel marketing expertise, including inbound/outbound orchestration across paid/owned/earned channels, with an audience-centric focus on digital-first. This individual will effectively collaborate with key partners across Marketing and Sales Strategy/Enablement through the planning, activation, measurement, and reporting of campaigns.

Key Roles/Responsibilities:

·Define the execution plan for assigned B2B lifecycle campaigns across Evernorth prospect and client audiences, working with internal marketing stakeholders and vendor partners, where appropriate

·Coordinate with key resources as they fulfill on the direct marketing campaign and the respective tactics

·Document the responsibilities of various functions during campaign planning and execution

·Serve as a trusted resource to Evernorth business marketers and matrix partners across Marketing COEs. Solicit feedback for improvement and share programmatic results.

·Work with marketing analytics to measure campaign performance, analyze results, and recommend pivots based on results

·Optimize campaign budget by delivering on or under-budget and communicate status to key stakeholders

·Provide recommendations for improving campaigns.

·Partner to determine demand generation program metrics and how to measure against objectives to gauge success

·Communicate with and educate stakeholders about demand generation programs

·Advocate for testing and optimization, championing data-driven risk taking by demand generation marketers

Success Metrics:

·Target audience engagement impact

·Program, campaign, and tactic performance

·Operational efficiency

·Database readiness to execute programs with personalization

Ideal candidates will offer:

·Bachelor’s degree , ideally in marketing or business, or equivalent and relevant work experience

· 5-7+ years of experience in B2B Marketing program planning, management and execution.

· 4+ years of experience working on digital marketing and direct marketing teams and supporting programs to drive revenue

·Digital Marketing Tools & Automation (Adobe Suite; Demandbase)

·Strategic Planning

·Project management with strong communication skills

·Strong analytical abilities / Problem Solver - Ability to think objectively

·Ability to work from a Cigna Group office 3 days a week, as directed by the business

B2B Lifecycle Marketing Advisor

The B2B Lifecycle Marketing Advisor supports the execution of various marketing campaigns throughout the B2B lifecycle, from acquisition through retention and cross-sell. This role will be responsible for executing direct marketing campaigns for Evernorth commercial employer and health plan prospects and clients, while demonstrating Omnichannel marketing expertise, including inbound/outbound orchestration across paid/owned/earned channels, with an audience-centric focus on digital-first. This individual will effectively collaborate with key partners across Marketing and Sales Strategy/Enablement through the planning, activation, measurement, and reporting of campaigns.

Key Roles/Responsibilities:

·Define the execution plan for assigned B2B lifecycle campaigns across Evernorth prospect and client audiences, working with internal marketing stakeholders and vendor partners, where appropriate

·Coordinate with key resources as they fulfill on the direct marketing campaign and the respective tactics

·Document the responsibilities of various functions during campaign planning and execution

·Serve as a trusted resource to Evernorth business marketers and matrix partners across Marketing COEs. Solicit feedback for improvement and share programmatic results.

·Work with marketing analytics to measure campaign performance, analyze results, and recommend pivots based on results

·Optimize campaign budget by delivering on or under-budget and communicate status to key stakeholders

·Provide recommendations for improving campaigns.

·Partner to determine demand generation program metrics and how to measure against objectives to gauge success

·Communicate with and educate stakeholders about demand generation programs

·Advocate for testing and optimization, championing data-driven risk taking by demand generation marketers

Success Metrics:

·Pipeline/revenue optimization – velocity, quality, conversion

·Target audience engagement impact

·Program, campaign, and tactic performance

·Operational efficiency

·Database growth/health

·Database readiness to execute programs with personalization

Ideal candidates will offer:

·Bachelor’s degree , ideally in marketing or business, or equivalent and relevant work experience

· 5-7+ years of experience in B2B Marketing program planning, management and execution.

· 4+ years of experience working on digital marketing and direct marketing teams and supporting programs to drive revenue

·Digital Marketing Tools & Automation (Adobe Suite; Demandbase)

·Content Management

·Strategic Planning

·Project management with strong communication skills

·Strong analytical abilities / Problem Solver - Ability to think objectively

· Team Player mentality

·Ability to work from a Cigna Group office 3 days a week, as directed by the business

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [e-mail] for support. Do not email [e-mail] for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

About the company

Cigna is an American worldwide health services organization based in Bloomfield, Connecticut.