Local Digital Marketer - China

LMG Staffing Solutions; United States; Remote; USD 28,000 - 41,000; Part time

Job summary

LMG Staffing Solutions is seeking a hands-on Local Digital Marketer to support the Mainland China market. The contractor will handle local campaign planning, content localization, paid media management, and lead generation under the Marketing Lead's guidance.

You will adapt regional campaigns to China, manage WeChat activities, perform Chinese keyword research, localize content, and report on campaign performance, ROI, and ROAS, while coordinating with internal teams and external partners.

Qualifications

• Native Mandarin Chinese and professional English proficiency.
• Residence in Mainland China is required.
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.

Responsibilities

• Execute local digital marketing campaigns aligned with regional strategy.
• Adapt campaigns to the China market considering local behavior and channels.
• Support WeChat Official Account operation and related activities.
• Assist paid campaigns and audience and geo-targeting on China platforms.
• Perform Chinese keyword research and Baidu/Bing SEO tasks.
• Create and localize marketing content in Simplified Chinese.
• Localize white papers, case studies, and technical resources.
• Coordinate with internal teams and external partners for content production.
• Monitor campaign performance and optimize for metrics like CTR, CPC, CPL, ROI/ROAS.
• Conduct A/B testing on creatives, messaging, and landing pages.
• Provide market insights and recommendations to Marketing Lead.
• Prepare regular performance reports with actionable insights.

Skills

Local digital marketing

Campaign planning

Content localization

Paid media management

A/B testing

Reporting & analytics

Tools

WeChat Official Account

Baidu SEO tools

WeChat marketing tools

Job description

Engagement: Independent Contractor; minimum 20-30 hours/week, with hours scaling up based on assigned projects and campaign needs

Job Summary

We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Mainland China market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimisation. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

Key Responsibilities

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the China market based on local customer behaviour, market trends, language, culture, and channel dynamics.
• Support the ongoing operation and optimisation of the WeChat Official Account and related WeChat ecosystem activities.
• Support paid digital campaigns, audience targeting, and geo-targeting on China’s platform ecosystem.
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimisation, internal linking, and rank tracking.
• Develop and localise marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
• Localise white papers, case studies, technical resources, and conference materials while preserving brand intent.
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
• Monitor campaign performance and optimise based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

• Native or professional-level Mandarin Chinese and strong professional English.
• Current residence in Mainland China.
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
• Ability to localise marketing content rather than translate it literally.
• Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.