Local AI-Search Specialist

Aspen Dental; Chicago (IL); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Paid time off

Health benefits

401(k) matching

Job summary

Aspen Dental is seeking a Local AI-Search Specialist to manage local listings, hygiene, and citations across our brand network. You will ensure accurate hours, services, imagery, and provider pages while aligning on-site content with national AI-Search strategy.

You will partner with merchandising and analytics teams to deliver consistent, data-driven local visibility across multiple locations, with AI-augmented tools to scale operations. Salary range $70,000-$85,000 per year.

Qualifications

• Local search expertise at scale with 3+ years managing local search, listings, or citations across multiple locations or brands.
• Platform fluency with prominent local search management platforms and channels (Google Business Profile, Yelp, etc.).
• Multi-brand / multi-location comfort, maintaining hygiene across many locations.
• Cross-functional coordination with merchandising, content, and analytics partners.
• Reporting fluency; ability to build and deliver recurring local performance reporting.
• AI fluency; direct experience using AI tools to support search or content workflows.
• Patient-first, conversion-oriented mindset.

Responsibilities

• Local maintenance & hygiene: Ongoing accuracy, completeness, and hygiene of local listings across all brands.
• Citations & distribution: Build, monitor, and correct citations across leading data aggregators and distribution channels.
• On-site / off-site parity: Maintain continuity between on-site local content and off-site owned channels.
• Local content strategy: Shape on-site local content and connect to national AI-Search strategy.
• Local reporting: Own recurring local performance reporting for AI-Search stakeholders.
• Multi-brand scale: Manage local hygiene and strategy across multiple brands with consistent standards.
• AI-informed local practice: Use AI tools to scale hygiene, monitoring, and reporting with accuracy.

Skills

Local search expertise

Platform fluency

Multi-brand experience

Cross-functional coordination

Reporting fluency

AI fluency

Patient-centric mindset

Tools

Google Business Profile

Bing Places

Yelp

Apple Location Listings

Yext

Birdeye

BrightLocal

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Local AI-Search Specialist.

Job Description:

The Local AI-Search Specialist owns local maintenance, hygiene, updates, and citations across our brands, and is the connective tissue between on-site local content and the national AI-Search strategy. You partner closely with the merchandising team to keep on-site and off-site (owned) local channels in continuity and parity, so a patient sees a consistent, accurate experience everywhere they look.

You bring local expertise at scale — across multiple brands and locations — and pair it with an AI-forward approach to hygiene, citations, and reporting. You report to the Sr. Manager, AI-Search.

What You’ll Do:

• Local maintenance & hygiene. Own the ongoing accuracy, completeness, and hygiene of local listings and profiles across all brands — hours, services, categories, imagery, and other core attributes.
• Citations & distribution. Manage citation building, monitoring, and correction across the leading local data aggregators and distribution channels, keeping business data consistent everywhere it syndicates.
• On-site / off-site parity. Partner with the merchandising team to maintain continuity between on-site local content (location and provider pages) and off-site owned channels, so the patient experience holds together end to end.
• Local content strategy. Play a central role in shaping on-site local content strategy and connecting it to the broader national AI-Search strategy, so local pages reinforce national visibility goals rather than duplicate them.
• Local reporting. Own recurring local performance reporting — visibility, listing health, citation accuracy, and review/reputation trends — for the AI-Search practice and stakeholders across brands.
• Multi-brand scale. Manage local hygiene and strategy across multiple brands, adapting workflows to each brand’s footprint while holding one consistent standard.
• AI-informed local practice. Bring AI tools into local workflows where they add scale — hygiene checks, citation monitoring, reporting — while maintaining the accuracy bar patient-facing local data requires.

What You Bring:

• Local search expertise at scale. 3+ years managing local search, listings, or citations across multiple locations or brands.
• Platform fluency. Strong, hands-on command of the most prominent local search management platforms and distribution channels — Google Business Profile, Bing Places, Yelp, Apple Location Listings, Yext, Birdeye, BrightLocal, or similar tools — and how they connect to broader SEO/AI-Search performance.
• Multi-brand / multi-location comfort. Experience operating across many locations or brands at once, with the organizational rigor to keep hygiene consistent at scale.
• Cross-functional coordination. Comfortable partnering daily with merchandising, content, and analytics partners to keep on-site and off-site channels aligned.
• Reporting fluency. Able to build and deliver clear, recurring local performance reporting to stakeholders.
• AI fluency. Direct experience using AI tools to support search or content workflows, with a practical sense of where they add scale and where a human check still matters.
• Patient-first, conversion-oriented mindset. You think about local content and listings in terms of the patient action they drive, not visibility for its own sake.

Annual Salary Range: $70,000-$85,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees