Manager, Digital Commerce & Merchandising

The Aspen Group; Chicago, Northern (IL, KY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Paid time off

Health, dental, vision

401(k) with match

Job summary

The Aspen Group (TAG) is a leading retail healthcare support organization in the U.S. The Manager, Digital Commerce & Merchandising will shape digital experiences for AspenDental.com, driving appointment conversion, lead capture, patient engagement, and category growth.

You'll translate clinical and commercial priorities into patient-first digital journeys with content, pricing, and personalization across the site and beyond.

Qualifications

• 3+ years of experience in digital commerce or related fields.
• Strong analytical skills using performance data to identify opportunities and justify actions.
• Ability to simplify complex products into intuitive digital experiences that build understanding and action.

Responsibilities

• Support digital commerce strategy and day-to-day performance for AspenDental.com.
• Execute digital merchandising initiatives translating services, pricing, affordability, proof, and patient stories into simple experiences.
• Develop patient insights through search behaviour, analytics, and direct feedback to improve journeys.
• Support conversion and lead-capture initiatives to facilitate appointment bookings.
• Coordinate cross-functional efforts across Marketing, CRM, Scheduling, Product, Technology, and Call Center.

Skills

Digital merchandising

Conversion optimization

Analytics

Cross-functional collaboration

SEO

Communication

Stakeholder management

Education

Bachelor's degree

Tools

Contentful

Google Analytics

Claude

LogRocket

Personalization platforms

Experimentation

Job description

About the Aspen Group (TAG)

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health.

Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone.

TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

Job Description

The Manager, Digital Commerce & Merchandising will support the strategy and lead the execution of digital commerce experiences for an assigned business category within Aspen Dental. This role will help drive how patients discover, understand, evaluate, and take action across AspenDental.com, with responsibility for supporting appointment conversion, lead capture, patient engagement, and category growth. This role will help translate patient needs and commercial priorities into digital merchandising execution that makes complex healthcare decisions easier to understand, trust, and act on. Responsibilities span content, onsite merchandising, journey pathing, pricing and affordability, social proof, personalization, experimentation, and conversion optimization. Recognizing that the patient journey extends beyond the website, this role will partner across Marketing, CRM, Scheduling, Product, Technology, Call Center, Clinical, and Office Operations to help identify friction, improve handoffs, and support a simpler, more connected experience from discovery to care. This is a hands-on execution role requiring strong commercial instincts, patient empathy, analytical thinking, cross-functional collaboration, and the ability to move fluidly between planning and execution.

Key Responsibilities

• Support digital commerce strategy and manage day-to-day performance for assigned business categories across AspenDental.com, contributing to appointment conversion, lead capture, patient engagement, and category growth.
• Execute digital merchandising initiatives, translating services, products, pricing, affordability, clinical proof, patient stories, and other reasons to believe into simple experiences that build trust, confidence, and action.
• Develop a deep understanding of the patient through search behaviour, research, analytics, and direct feedback; identify friction and unmet needs and translate insights into patient-first digital experiences.
• Support conversion and lead-capture initiatives, helping create intuitive paths to appointment booking for high-intent patients and effective capture and nurture experiences for patients who need more time or information.
• Manage optimisation across content, landing pages, merchandising, personalization, journey pathing, pricing, social proof, and other conversion experiences through structured test-and-learn programmes.
• Support category performance measurement, tracking KPIs, identifying opportunities, and connecting digital experience improvements to measurable business results.
• Coordinate the connected digital journey across paid media, organic and AI Search, website, scheduling, CRM, and other digital touchpoints, preserving patient intention as patients move toward care.
• Support the broader patient journey by partnering with Product, Technology, call centre, Clinical, and Office Operations to identify friction, improve handoffs, and advocate for simpler patient experiences.
• Build alignment across cross-functional stakeholders and clearly communicate priorities, performance, and recommendations to leadership; may mentor junior team members.
• Partner with Product, UX, Analytics, CRM, and Technology to support capabilities that improve merchandising, personalization, conversion, and patient outcomes.

What You’ll Bring

• Bachelor's degree required.
• 3+ years of experience in digital commerce, eCommerce, digital merchandising, digital marketing, conversion optimisation, or digital experience.
• People leadership experience is a plus, with an interest in coaching and developing talent over time.
• Strong commercial instincts with demonstrated experience using merchandising, content, pricing, social proof, personalization, and CRO to drive measurable business outcomes.
• Demonstrated ability to simplify complex products, services, or decisions into intuitive digital experiences that build understanding, trust, confidence, and action.
• Strong analytical skills with experience using digital performance data to identify opportunities, build business cases, and lead structured test-and-learn programmes.
• Demonstrated ability to contribute to cross-functional initiatives through influence, including across teams where direct ownership does not exist.
• Strong understanding of SEO, AI Search, CRM, onsite merchandising, personalization, experimentation, and conversion optimisation.
• Strong communication, organisational, and stakeholder-management skills.
• Experience with Contentful, Google Analytics, Claude, LogRocket, experimentation, and personalization platforms is a plus.
• Ability to travel up to 25%.

Salary & Benefits

• Annual Salary Range: $110,000-$135,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

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Additional Information

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centres, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

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