Local Account Executive

KTBS - TV; Shreveport (LA); On-site; USD 50,000 - 75,000; Full time

Job summary

KTBS is seeking an experienced Local Media Account Executive to blend broadcast television, digital media, streaming, social, and integrated marketing into client solutions that drive growth for local businesses.

In this role you will build long-term partnerships, serve as a trusted marketing adviser, and collaborate with creative, digital, and production teams to optimize campaigns and deliver measurable results.

Qualifications

• Proven track record in media sales or marketing.
• Strong knowledge of linear television and digital advertising platforms.
• Excellent communication, presentation, and negotiation skills.
• Consultative sales approach focusing on listening first and recommending solutions second.

Responsibilities

• Develop and maintain long-term relationships with local business owners and decision-makers.
• Create customized marketing strategies using television, digital, streaming, social, and sponsorship opportunities.
• Become a trusted marketing consultant for clients—not just another salesperson.

Skills

Media sales

Advertising

Marketing

CRM systems

Digital analytics

Communication

Negotiation

Consultative selling

Self-motivation

Job description

Marketing isn't about selling commercials. It's about building partnerships.

KTBS is looking for an experienced Local Media Account Executive who understands today's marketing landscape and knows how to combine the power of broadcast television, digital media, streaming, social, and integrated marketing into solutions that help local businesses grow.

We're not looking for someone who simply sells advertising. We're looking for someone who develops long-term relationships, earns trust, and becomes an extension of each client's marketing team.

What You'll Do

• Develop and maintain long-term relationships with local business owners and decision-makers.
• Create customized marketing strategies using television, digital, streaming, social, and sponsorship opportunities.
• Become a trusted marketing consultant for your clients—not just another salesperson.
• Prospect for new business while growing existing accounts.
• Work closely with our creative, digital, and production teams to build successful campaigns.
• Monitor campaign performance and continually optimize client results.
• Stay current on emerging media trends and digital marketing solutions.

What We're Looking For

• A proven track record in media sales, advertising, or marketing.
• Strong knowledge of both linear television and digital advertising platforms.
• Excellent communication, presentation, and negotiation skills.
• A consultative sales approach focused on listening first and recommending solutions second.
• Self-motivated with the ability to manage a large account list while generating new business.
• Experience with CRM systems and digital analytics is a plus.

Why KTBS?

KTBS has been locally owned and committed to serving the Ark-La-Tex for 71 years. Our reputation has been built on trusted journalism, strong community relationships, and helping local businesses succeed.

When our clients win, we win.

You’ll represent one of the most respected media brands in the region while offering a full suite of marketing solutions that truly move the needle.

If you’re passionate about helping businesses grow, enjoy building lasting relationships, and understand how traditional and digital media work together, we’d love to meet you.

Build relationships. Solve marketing challenges. Make a difference for local businesses.

A clear driving record, valid driver’s license and satisfactory pre-employment drug test and background check required. Include resume/application. EOE

** WE ARE AN EQUAL OPPORTUNITY EMPLOYER**