Live Shopping | Producer

VaynerMedia; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

VaynerMedia, a leading global creative and media agency in New York, seeks a LIVE Producer & Operations Manager to drive high-performing brand livestreams across TikTok Shop and other platforms. Own the end-to-end production process from planning to live execution and post-event optimization, partnering with strategists, hosts, and clients to maximize revenue and client satisfaction.

The role requires 3–6 years in livestream production, a strong merchandising sense, and comfort with fast-paced

Qualifications

• 3–6 years of experience in livestream production.
• Proficiency across Live Shopping Platforms: TikTok Shop, Whatnot, Amazon, Walmart.
• Experience with TikTok Shop's Streamer Desktop, or other livestream commerce platforms.
• Ability to produce high-quality livestreams in fast-paced environments.
• Strong understanding of merchandising strategy, promotional mechanics, and conversion optimization.
• Excellent prioritization and organizational skills.
• Comfortable troubleshooting technical production issues under tight timelines.
• An analytical mindset with experience translating performance data into actionable improvements.
• Experience collaborating across commerce, marketing, and client teams.

Responsibilities

• Production Planning & Logistics: Coordinate production schedules, studio timelines, and equipment needs.
• LIVE Production & Execution: Own day-to-day execution of client livestream productions and develop run-of-show documents.
• LIVE Operations & Merchandising: Configure livestreams within sales platforms and set up promotions, bundles, and inventory checks.
• Performance Optimization: Analyze livestream performance, produce post-event recaps, and identify opportunities to improve show flow and production quality.

Skills

Livestream production

Merchandising strategy

Data-driven optimization

Cross-functional collaboration

Tools

TikTok Shop Streamer Desktop

Livestream platforms (Whatnot, Amazon, Walmart)

Job description

ABOUT VAYNERMEDIA VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Producer, Live Shopping
Location: New York, NY

Reports to: VP of Social Commerce

Overall Purpose: We are seeking an experienced LIVE Producer & Operations Manager to lead the execution of high-performing brand livestreams across TikTok Shop and emerging social commerce platforms.

This role owns the end-to-end production process—from pre-production planning and merchandising setup through live execution and post-event optimization. You\'ll partner closely with strategists, creators, live hosts, client leads, and platform partners to produce livestreams that drive revenue while delivering an exceptional client experience.

The ideal candidate thrives in fast-paced environments, understands both the technical and commercial side of LIVE shopping, and is passionate about building scalable production processes.

KEY AREAS OF RESPONSIBILITY:

• Production Planning & Logistics
• Coordinate production schedules, studio timelines, and equipment needs
• Manage product samples, shipping, and on-set inventory
• Coordinate with internal teams, creators, and vendors to ensure production readiness
• Support studio setup and production logistics for both in-person and remote broadcasts
• Maintain production documentation and standardized operating procedures

LIVE Production & Execution

• Own day-to-day execution of client livestream productions
• Develop detailed run-of-show documents and production timelines
• Train hosts prior to broadcasts
• Manage live productions, ensuring seamless execution from start to finish
• Maintain production quality across audio, lighting, video, pacing, and overall viewer experience
• Troubleshoot technical issues in real time while keeping broadcasts on schedule

LIVE Operations & Merchandising

• Configure livestreams within TikTok Shop Seller Center
• Set up products, flash sales, coupons, giveaways, auctions, bundles, and promotional mechanics
• Review inventory availability and coordinate merchandising before each event
• Optimize product sequencing throughout broadcasts to maximize conversion
• Ensure all promotional mechanics are functioning properly before going live

Performance Optimization

• Analyze livestream performance across revenue, conversion, engagement, and operational KPIs
• Develop post-event recaps with insights and recommendations
• Identify opportunities to improve show flow, merchandising strategy, promotional tactics, and production quality
• Continuously test new LIVE formats, features, and platform capabilities

EXPERIENCE/KNOWLEDGE REQUIRED:

• 3-6 years of experience in livestream production
• Proficiency across Live Shopping Platforms: TikTok Shop, Whatnot, Amazon, Walmart
• Experience with TikTok Shop\'s Streamer Desktop, or other livestream commerce platforms
• Ability to produce high-quality livestreams in fast-paced environments
• Strong understanding of merchandising strategy, promotional mechanics, and conversion optimization
• Excellent prioritization and organizational skills
• Comfortable troubleshooting technical production issues under tight timelines
• An analytical mindset with experience translating performance data into actionable improvements
• Experience collaborating across commerce, marketing, and client teams

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.