Litigation Marketing – Business Senior Manager

Cooley LLP; New York (NY); On-site; USD 170,000 - 240,000; Full time

Benefits offered by this job

Medical

HSA

Dental

Vision

Flexible spending accounts

Life insurance

Paid time off

Job summary

Cooley LLP is seeking a Litigation Marketing – Business Senior Manager to join the Marketing and Client Development team in New York, guiding strategic and tactical marketing efforts for the litigation practice.

You will drive narrative strategy for directories, oversee market intelligence, and shape go-to-market programs and high-impact pitches to convert opportunities into pipeline.

Qualifications

• 7+ years in marketing or business development, with 2+ years in exempt/management roles.
• Experience in professional services or B2B marketing.
• Ability to lead and mentor others and collaborate across teams.

Responsibilities

• Direct the narrative strategy for directories and rankings.
• Lead market and competitive intelligence to inform planning.
• Define GTM content for practice-led programs and campaigns.
• Develop high-impact pitch strategies for complex RFPs.
• Oversee material strategy and ensure high-quality engagement lists.
• Assess sponsorship ROI and strategic fit for the BU.
• Coordinate post-engagement strategy to convert events into pipeline.

Skills

MS Office

iManage

Travel

People leadership

Professional services marketing

Education

Bachelor’s degree

Job description

Litigation Marketing – Business Senior Manager

Cooley is seeking a Litigation Marketing – Business Senior Manager to join the Marketing and Client Development team. Position summary: This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Position Responsibilities

• Legal Directory & Chambers Strategy: Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
• Market & Competitive Intelligence: Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• GTM Program Definition: Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.
• High-Impact Pitch Strategy: Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
• "Always Ready" Material Strategy: Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Sponsorship ROI Assessment: Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Post-Engagement Strategy: Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
• Liaison with Content & Creative: Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
• People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies Manage staffing coverage, review and process time logs/time off requests Support business professional development and continued educational opportunities In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events All other duties as assigned or required.

Skills and Experience

Required

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department
• Prior professional services industry experience and/or B2B marketing experience

Preferred

• Bachelor’s degree
• Supervisory experience
• Prior legal industry experience

Competencies

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Compensation

The expected annual pay range for this position with a full-time schedule is $170,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

Benefits

• medical
• health savings account (with applicable medical plan)
• dental
• vision
• health and/or dependent care flexible spending accounts
• pre-tax commuter benefits
• life insurance
• AD&D
• long-term care coverage
• backup care for children and/or adults
• other parental support benefits
• firm-paid life insurance
• AD&D
• LTD
• short term medical benefits
• 21 days of Paid Time Off ("PTO")
• 10 paid holidays each year
• generous parental leave and fertility benefits
• New employees will attend a detailed benefit orientation to learn more about our many benefits and resources