Associate Director of Marketing - IP

Cooley LLP; Boston (MA); On-site; USD 225,000 - 275,000; Full time

Benefits offered by this job

Comprehensive benefits

25 days PTO per year

Generous parental leave

Job summary

Cooley LLP in Boston seeks an Associate Director of Marketing - IP to lead strategic marketing initiatives for the IP practice. You will translate business objectives into formal plans, collaborate with the Insights team, and drive practice development through campaigns, messaging, and client engagement.

You will manage senior colleagues, oversee budgets, and ensure high-level storytelling for proposals and pitches in a fast-paced professional services environment.

Qualifications

• 8+ years of marketing or business development experience in professional services.
• 4+ years of management experience (senior level preferred).
• Bachelor’s Degree required; legal industry experience preferred.

Responsibilities

• Translate marketing plans into detailed briefs for campaign strategy.
• Consult on buyer profiles and segments with Insights team.
• Direct the practice development roadmap and ensure current market relevance.
• Oversee BU marketing budget and measure ROI of sponsorships.
• Lead pitches and proposals with Client Development and Pursuits & Proposals teams.
• Supervise and mentor direct reports; oversee staffing and time logs.

Skills

Marketing leadership

B2B marketing

Professional services experience

Audience segmentation

Education

Bachelor's Degree

Tools

Microsoft Office

iManage

Job description

Associate Director of Marketing - IP Cooley is seeking an Associate Director of Marketing - IP to join the Marketing and Client Development team.

Position summary: This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Specific duties and responsibilities include, but are not limited to, the following:

• Strategic Plan Translation: Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team, ensuring customer journeys are engineered to deliver BU outcomes.
• Audience & Persona Consultation: Act as the primary consultant for the Insights team on buyer profiles and influencers, providing the practice-specific logic required for build-out of segments.
• Practice Development Roadmap: Direct the strategy for practice-building initiatives, ensuring "Always Ready" materials and sales touchpoints reflect current market trends and buyer behavior.
• Cross-Functional Liaison: Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps and channel strategies.
• Personalization Logic Strategy: Define the triggers and content requirements for practice-level personalization, ensuring the "right message" is delivered to the practice’s target buyers.
• Budget & Sponsorship Stewardship: Oversee the BU-specific marketing budget, providing strategic recommendations on the ROI of sponsorships and practice-level spend.
• High-Stakes Narrative Leadership: Lead the strategy and narrative development for the BU’s most complex and high-stakes pitches and proposals in collaboration with the Client Development and Pursuits & Proposal’s team.
• Optimization Consultation: Collaborate with Insights & Optimization to interpret dashboard data and proactively recommend strategic shifts in the marketing plan.
• People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests Support business professional development and continued educational opportunities In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events All other duties as assigned or required.

Skills and experience:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 8+ years of applicable experience in the field (e.g., marketing or business development), with 4+ years management experience (some at the senior level preferred)
• Prior professional services industry experience and/or B2B marketing experience
• Bachelor’s Degree
• Bachelor’s Degree Preferred:
• Prior legal industry experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $225,000 - $275,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

Benefits:

• Full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• Benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year.
• Generous parental leave and fertility benefits.
• New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.