LinkedIn Ads Specialist.

Pavago; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Pavago is seeking a LinkedIn Ads Specialist to manage campaigns for a portfolio of clients in a fully remote capacity. The role emphasizes data-driven decisions, optimization, and clear client communication.

This position works within EST hours and focuses on delivering measurable KPIs across multiple accounts. The ideal candidate will have experience with LinkedIn Campaign Manager, strong analytical abilities, and the capacity to balance several client relationships while maintaining

Qualifications

• Proven experience managing and optimizing LinkedIn Ads campaigns across multiple clients.
• Strong analytical skills to interpret data and derive actionable insights.
• Experience handling several client accounts concurrently and communicating results clearly.

Responsibilities

• Design, implement, and optimize LinkedIn Ads campaigns for multiple clients.
• Monitor daily performance, adjust strategies to improve ROI, and prepare performance reports.
• Collaborate with clients to align objectives, budgets, and expectations; provide strategic guidance.
• Stay updated on LinkedIn tools, updates, and best practices to enhance results.

Skills

LinkedIn Campaign Manager

Analytics

Multi-client mgmt

Communication

Campaign optimization

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Job description

Job Title: LinkedIn Ads Specialist

Position Type: Full-Time - Remote

Working Hours: EST Time Zone

About the Role

Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10-15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met.

Responsibilities

Campaign Strategy & Execution

Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. Conduct market research and audience analysis to develop effective advertising strategies. Test creatives, audiences, and formats to continuously improve performance.

Performance Monitoring & Optimization

Monitor daily campaign performance and adjust strategies to improve ROI. Analyze campaign data to identify trends, insights, and opportunities. Prepare weekly and monthly performance reports supported by clear recommendations.

Client Collaboration & Communication

Work closely with clients to understand objectives, budgets, and expectations. Provide strategic guidance and insights to maximize campaign effectiveness. Communicate results and next steps in a clear, professional manner.

Industry Knowledge & Improvement

Stay informed about LinkedIn advertising tools, updates, and best practices. Suggest new ideas, tactics, and innovations to enhance results.

What Makes You a Perfect Fit

You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind.

Required Experience & Skills

Proven experience managing and optimizing LinkedIn Ads campaigns. Strong analytical skills with the ability to interpret data and create actionable insights. Experience managing multiple clients or accounts simultaneously. Proficiency with LinkedIn Campaign Manager and other relevant tools. Excellent communication and presentation skills. Strong organizational skills and attention to detail.

Ideal Experience & Skills

2+ years of experience in digital advertising, specifically LinkedIn Ads. Familiarity with other digital advertising platforms is a plus. Previous client-facing experience managing relationships and expectations. Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory).

What Does a Typical Day Look Like?

A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance.

Key Metrics for Success (KPIs)

• Lead generation volume and quality
• Cost per lead (CPL) and return on ad spend (ROAS)
• Campaign optimization and performance improvement over time
• Client satisfaction and retention
• On-time delivery of reports and campaign updates

Interview Process

• Initial Screening – A brief call to understand your experience and skill set.
• Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking.
• Practical Task – A short campaign scenario to assess analytical and optimization skills.
• Final Interview – Meeting with leadership or the client for final evaluation.