Link Building Manager

White Light Digital Marketing; Guernsey (WY); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Fully remote work environment

Flexible working hours

Performance-based bonuses

Professional development opportunities

Job summary

White Light Digital Marketing is looking for a Link Building Manager to oversee off-page SEO efforts, managing and growing a team of link builders. The role entails crafting strategies for backlink quality and team performance oversight.

Ideal candidates should possess a minimum of 2 years in link building leadership, proficiency in essential SEO tools, and excellent communication skills. The position allows for a flexible remote work environment and offers opportunities for professional growth.

Qualifications

• Minimum 2 years of experience in a link building leadership role.
• Strong understanding of backlink strategy and authority metrics.
• Experienced in managing remote SEO teams.

Responsibilities

• Lead, structure, and scale a team of freelance link builders.
• Own and continuously improve the link-building strategy.
• Develop and refine SOPs to improve scalability and efficiency.

Skills

Link building leadership

Backlink strategy

Analytical skills

Proficiency in SEO tools

Project management

Tools

Ahrefs

SEMrush

Google Search Console

Screaming Frog

Airtable

Job description

About The Role

We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems. You will manage and grow a team of link builders while ensuring consistent delivery of high-quality backlinks across multiple client accounts, including competitive niches such as iGaming. This role is ideal for someone who thinks strategically, leads decisively, and holds high performance standards.

Key Responsibilities

Team Leadership & Performance Management

• Lead, structure, and scale a team of freelance link builders
• Set clear monthly targets and quality benchmarks
• Monitor individual and team KPIs
• Conduct performance reviews and implement improvement plans when necessary
• Ensure accountability, productivity, and consistent output
• Support recruitment, onboarding, and training of new link builders

Strategy & Quality Control

• Own and continuously improve the link‑building strategy across accounts
• Approve high-value link opportunities and oversee prospect qualification standards
• Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health
• Identify risks such as over‑optimization or toxic link patterns
• Test and implement advanced link‑building strategies (digital PR, authority outreach, niche edits, partnerships)

Operations & Systems

• Develop and refine SOPs to improve scalability and efficiency
• Improve workflows, tracking systems, and reporting frameworks
• Collaborate closely with SEO and Content teams to align link acquisition with ranking goals
• Maintain strong publisher and partner relationships

Reporting & Accountability

• Track link acquisition performance against monthly targets
• Analyze backlink data using Ahrefs, SEMrush, and Google Search Console
• Provide clear, structured reporting to leadership
• Take ownership of results and proactively solve performance gaps

Requirements

• Minimum 2 years of experience in link building leadership role
• Strong understanding of backlink strategy, authority metrics, anchor distribution, and risk management
• Experience managing remote SEO teams
• Proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and outreach tools
• Strong analytical and decision-making skills
• Excellent written English and communication skills
• Strong organizational and project management abilities
• Comfortable using Google Sheets, Airtable, Notion, or similar systems
• Reliable internet connection and willingness to use time-tracking software

What Success Looks Like

• Consistent achievement of monthly link targets
• High-quality, relevant, and safe backlink profiles
• A structured, accountable, and high-performing link-building team
• Clear systems and SOPs that reduce inefficiencies
• Measurable improvements in rankings and organic visibility

What We Offer

• Fully remote work environment
• Flexible working hours focused on results
• Paid time off for permanent team members
• Performance-based bonuses
• Professional development and training opportunities
• Clear growth pathway into senior leadership roles
• Access to advanced SEO tools and automation systems