LifeLock Lead Product Manager, Core Experiences & AI Assistant

Socket.dev; Mountain View (CA); Hybrid; USD 220,000 - 250,000; Full time

Job summary

Gen Digital’s LifeLock team is hiring a Lead Product Manager to own core LifeLock mobile experiences and build the AI Assistant. You will collaborate across engineering, legal, finance, and marketing to deliver end-to-end mobile features at scale, including IAP monetization, onboarding growth, and regulator-friendly AI capabilities.

You will shape the vision for an agentic AI assistant, define evaluation metrics, and partner with ML/AI teams to ensure safety and quality, with a strong emphasis

Qualifications

• 10+ years in product management.
• 4+ years owning a mobile product at scale.
• Experience shipping consumer mobile features end-to-end.
• Direct experience building or scaling an AI/LLM-powered product with eval frameworks and quality metrics.
• Comfort working in a regulated environment (fintech, identity, or security).
• Strong analytical KPIs defined before launch with data-driven decisions.

Responsibilities

• Own the Core Experiences roadmap: prioritize and sequence features to meet business goals.
• Make prioritization decisions between features and tech debt in a small engineering team.
• Manage in-app purchase flows, SKU creation, monetization via IAP.
• Drive growth levers: improve web-to-app conversion and onboarding downloads.
• Define the vision and roadmap for an agentic AI Assistant and its evaluation framework.
• Collaborate with ML/AI engineering to set model behavior standards (accuracy, tone, safety).
• Instrument post-launch learning: flag regressions, surface win/loss patterns, drive improvements.

Skills

Product management

Mobile product at scale

AI/LLM-powered product

A/B testing

Data-driven decisions

IAP & App Store management

Growth analytics

Cross-functional collaboration

Job description

About Gen Digital and LifeLock

Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we'd love you to be part of Gen.

About the Role

LifeLock is growing, and mobile core experiences and AI Assistant are the primary surface where members experience the product every day. We’re looking for a Lead Product Manager to own the core product experiences and lead the build-out of our AI Assistant, a new capability that will redefine how members interact with their identity protection.

This is a senior individual contributor role. You’ll set the direction for the core LifeLock Experiences and as part of that define and evolve the AI Assistant towards an agentic approach, and represent LifeLock mobile in Gen Digital-wide platform initiatives. You’ll work across engineering, design, legal, finance, DTC and marketing to get things built and into members’ hands.

Key Responsibilities

Core Experiences

• Own the Core Experiences roadmap, what gets built, when it ships, and how it sequences against business goals

• Make prioritization calls: features vs. tech debt, scope cuts in a release, sequencing against a small engineering team

• Manage in-app purchase flows, SKU creation, and monetization via IAP a channel

• Drive growth levers: web-to-app conversion and download hooks in onboarding

AI Assistant

• Define the vision and roadmap for an agentic assistant that helps LifeLock members on their identity risks

• Build and own the eval framework: define what good looks like for AI responses, instrument quality metrics, design human and automated eval pipelines, and establish feedback loops that continuously improve the assistant

• Partner with ML/AI engineering to set model behavior standards including accuracy, tone, safety, and response quality

• Instrument the assistant for post-launch learning: flag regressions, surface win/loss patterns, and drive iterative improvement with data

Cross-functional & Platform

• Represent LifeLock mobile in Gen Digital platform initiatives integrated Norton/LifeLock app, shared platform components, Mobile SDK

• Coordinate with Legal, Compliance, Finance, Retention Marketing, and CS to get features across the line

• Build business cases with Finance for major investments; track ROI post-launch

About you

• 10+ years in product management; 4+ years owning a mobile product at scale

• Proven track record shipping consumer mobile features end-to-end

• Direct experience building or scaling an AI/LLM-powered product, including defining eval frameworks, quality metrics, and human feedback pipelines

• Comfort working in a complex, regulated environment (fintech, identity, or security a plus)

• Strong analytical instincts, you define KPIs before launch, not after, and you use data to make calls, not just reports

• Experience with IAP, App Store management, and mobile growth mechanics (ATT, web-to-app, deep linking)

• Able to operate at multiple altitudes: strategy and roadmap one day, grooming tickets and reviewing acceptance criteria the next

• Experience with A/B testing and conversion optimization on mobile purchase flows

Nice to Have

• Familiarity with Gen Digital’s platform (Norton, LifeLock) or adjacent identity/security products

• Prior work on 0→1 features in a large-scale consumer app

Why This Role

LifeLock has strong product-market fit with a growing member base. Mobile is where the experience lives. AI is where the experience is going. This role sits at both intersections with real ownership, a clear charter, and direct impact on member growth and retention metrics.

Location: Mountain View, CA (Hybrid)

The annual base salary for this position is expected to be between $220,000 and $250,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.