Lifecycle Marketing Manager

GNC Holdings LLC; Pittsburgh (Allegheny County); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

GNC is seeking a Senior Manager, Lifecycle Marketing to lead lifecycle strategy across acquisition, retention, engagement, and loyalty. Reporting to the Sr.

Director CRM & Loyalty, you will oversee automated and behavior-based communications across email, SMS/mobile, app, web, and ecommerce. The ideal candidate has 6–8+ years of CRM and marketing analytics, strong leadership, and a track record of translating data into actionable recommendations for senior leaders and cross-functional partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 6–8+ years in CRM, lifecycle, retention, digital marketing, channel marketing, marketing analytics, or performance marketing.
• Experience owning lifecycle channel strategy, KPI frameworks, optimization roadmaps, and executive-level readouts.
• 3+ years of people leadership experience, including coaching and developing team members.
• Strong understanding of CRM platforms, marketing automation, customer data, audience segmentation, journey orchestration, testing, and reporting.
• Strong communication, analytical thinking, presentation, project management, and organizational skills.

Responsibilities

• Lead lifecycle marketing strategies that drive acquisition, retention, reactivation, engagement, traffic, revenue, and customer lifetime value across key journey stages.
• Own the lifecycle channel performance roadmap, including goals, KPIs, optimization priorities, testing plans, and performance readouts across owned channels.
• Identify opportunities to reduce churn, strengthen loyalty, improve customer experiences, and maximize channel productivity.
• Use customer, campaign, journey, and channel insights to improve segmentation, personalization, timing, cadence, creative effectiveness, and ROI.
• Lead testing and optimization efforts that improve messaging, offers, channel mix, customer experience, and incremental business impact.
• Lead, coach, and develop a lifecycle marketing team while setting clear priorities, expectations, and performance standards.
• Partner cross-functionally to align lifecycle programs, campaign execution, analytics, creative, technology, ecommerce, merchandising, loyalty, and operations with business objectives.
• Communicate performance insights, risks, opportunities, and recommendations clearly to senior leaders and cross-functional partners.

Skills

Lifecycle marketing

Analytics

People leadership

CRM platforms

Marketing automation

Email deliverability

KPI frameworks

Communication skills

Education

Bachelor’s degree

Tools

CRM software

Analytics tools

Marketing automation

Job description

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

The Manager, Lifecycle Marketing leads lifecycle strategy, performance measurement, and optimization across customer acquisition, retention, reactivation, engagement, and long-term value. Reporting to the Sr. Director, CRM & Loyalty, this role oversees automated and behavior-based communications across owned channels, including email, SMS/mobile, app, web, and ecommerce.

This role turns customer and channel insights into lifecycle strategies, testing plans, reporting frameworks, and optimization priorities that improve engagement, conversion, deliverability, revenue, and ROI. The ideal candidate combines lifecycle marketing expertise, strong analytics acumen, people leadership, and the ability to translate data into clear recommendations for senior leaders and cross-functional partners.

What You’ll Do:

This is a Full-Time Salary Position

JOB RESPONSIBILITIES

• Lead lifecycle marketing strategies that drive acquisition, retention, reactivation, engagement, traffic, revenue, and customer lifetime value across key journey stages.
• Own the lifecycle channel performance roadmap, including goals, KPIs, optimization priorities, testing plans, and performance readouts across owned channels.
• Identify opportunities to reduce churn, strengthen loyalty, improve customer experiences, and maximize channel productivity.
• Use customer, campaign, journey, and channel insights to improve segmentation, personalization, timing, cadence, creative effectiveness, and ROI.
• Lead testing and optimization efforts that improve messaging, offers, channel mix, customer experience, and incremental business impact.
• Lead, coach, and develop a lifecycle marketing team while setting clear priorities, expectations, and performance standards.
• Partner cross-functionally to align lifecycle programs, campaign execution, analytics, creative, technology, ecommerce, merchandising, loyalty, and operations with business objectives.
• Communicate performance insights, risks, opportunities, and recommendations clearly to senior leaders and cross-functional partners.

Reporting, Analytics & Optimization

• Lead portfolio- and channel-level measurement through dashboards, scorecards, executive readouts, and actionable recommendations.
• Define KPI frameworks and reporting cadences that measure engagement, conversion, retention, revenue, deliverability, ROI, and customer journey effectiveness.
• Translate data into insights, business cases, test recommendations, and prioritized actions that improve lifecycle performance.

Deliverability / Compliance

• Serve as the lifecycle deliverability lead, overseeing email health, reputation management, list quality, consent practices, and compliance requirements.
• Use deliverability and engagement insights to inform segmentation, suppression, frequency, and channel health decisions.

SUPERVISORY RESPONSIBILITIES

• Lead and develop 2–3 lifecycle marketing professionals, including coaching, workload prioritization, performance feedback, and capability development.

PHYSICAL ASPECTS/WORK ENVIRONMENT

• Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
• Regularly/Occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• The noise level in the work environment is usually low/moderate.

* Reasonable accommodations may be made to enable individuals to perform the essential functions.

QUALIFICATIONS:

Required

• Bachelor’s degree in Marketing, Business, Communications, Analytics, Economics, Statistics, or a related field, or equivalent experience.
• 6–8+ years of experience in CRM, lifecycle, retention, digital marketing, channel marketing, marketing analytics, or performance marketing.
• Experience owning lifecycle channel strategy, campaign measurement, KPI frameworks, optimization roadmaps, and executive-level performance readouts.
• Experience leading automated lifecycle programs that improve retention, engagement, conversion, revenue, or channel productivity.
• 3+ years of people leadership experience, including managing, coaching, and developing team members.
• Strong understanding of CRM platforms, marketing automation, customer data, audience segmentation, journey orchestration, testing, and reporting.
• Advanced proficiency using analytics and reporting tools to evaluate performance, identify opportunities, and guide decisions.
• Knowledge of email deliverability best practices and applicable marketing compliance requirements.
• Strong communication, analytical thinking, presentation, project management, and organizational skills.

Preferred

• Experience with vendor management, retail/ecommerce, loyalty, omnichannel engagement, personalization, CDP environments, attribution, customer lifetime value, or predictive modeling.

General Nutrition Centers International is an Equal Opportunity Employer

Pay Range

Pay Range

The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay.
The actual pay rate will depend on the person's qualifications and experience. $80,000.00 - $90,000.00 / year

Pay Transparency

At GNC, base pay is just one component of our total compensation package. Pay within the range is determined by various factors, including education, work experience, certifications, and federal, state, and local minimum wage regulations. This structure allows for progression as team members grow and develop within their roles. In locations where specific minimum wage requirements apply, the pay range may vary.

Employer Privacy Policy

All your information will be kept confidential according to EEO guidelines. GNC Holdings LLC is an Equal Opportunity Employer

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